Technology Implementation

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Five AI Solutions Transforming B2B Marketing

  • Blog
  • Read Time: 8 min 

B2B Marketing departments never have enough time, manpower, or money. AI solutions such as automated emails and predictive analytics can help companies push back against these constraints. AI marketing products can act as a force multiplier. Imagine filling your headquarters with thousands of brilliant marketers, expertly analyzing data and providing actionable insights that increase the productivity of your existing marketing team.

Navigating a New Industrial Infrastructure

Converging technologies are realigning how organizations operate in an increasingly connected world. Companies that take the time to understand and invest in crucial technologies will benefit from lower barriers to entry in new markets and sectors and greater ease in developing and scaling new capabilities in the next generation of business.

The Internet of (Wonderful and Scary) Things

The benefits of smart devices are wide-ranging: the IoT-powered communication and analytics have the potential to do more than just add convenience to our daily lives, but to actually radically improve the way we work and live. But without taking the right cybersecurity measures, products can fail before they have a chance to see wide adoption.

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Digitizing Products for Sustainability’s Sake

Digitization opens opportunities for the world’s sustainability challenges, but it also transforms industries, holding out the possibility of dramatically improving their social and environmental performance. To capitalize on this development, an emerging area of opportunity is the digitization of physical products and production.

Putting Artificial Intelligence to Work

  • Video | Runtime: 1:01:06

For companies just starting their investigation of AI’s capabilities, there’s a lot to think about. What can AI do for your company to provide value? And just as important: What can’t it do? A third consideration that many companies overlook (but shouldn’t) lies in the realm of ethics: Understanding when AI offers a capability that companies could use, but should not.

The Machine Learning Race Is Really a Data Race

  • Blog
  • Read Time: 6 min 

Companies are racing to apply machine learning to important business decisions, only to realize that the data they need doesn’t even exist yet. In essence, the fancy new AI systems are being asked to apply new techniques to the same old material. The result is a visible arms race as companies bring on machine learning coders and kick off AI initiatives alongside a behind-the-scenes, panicked race for new and different data.

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The Uncertain Status of Gig Work

Many workers value the flexibility and income that gig work provides; customers like being able to find people to do things they want done. However, the extent to which gig workers, typically self-employed individuals, should be afforded the legal rights of employees has yet to be fully resolved in many jurisdictions.

What Cloud Localization Means for Organizations

In the world of cloud computing, the spotlight has mostly been on cloud providers and their ability to help organizations digitally transform. With new scrutiny around data localization and privacy, enterprises must consider localization impacts on their cloud computing strategy as they invest and innovate with emerging technologies.

How Do You Lead Digital Transformation?

  • Video | Runtime: 1:00:49

Many companies approach the transition from legacy to digital systems as a technology issue when it’s really a people and processes issue. This webinar featuring Gerald C. Kane and Anh Nguyen Phillips, coauthors of The Technology Fallacy: Why People are the Real Key to Digital Transformation, centers upon the strategic and leadership approaches that lead to success in digital transformation.

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How Banks Can Lead the Shift to AI-First

Banks and financial startups were some of the earliest adopters of mobile-first strategies and now they continue to innovate with AI. Learn about the four pillars driving change and AI adoption in banking and how these strategies can apply to organizations across any industry.

Showing 1-20 of 199