Customers
Artificial Intelligence Disclosures Are Key to Customer Trust
Experts in artificial intelligence debate if organizations should disclose how AI is used in products and services.
Customers
Latest
Culture
Uncover the Ageism Hiding in Your Organization
Identify and address ageism to avoid disconnects with employees and customers and find new business opportunities.
Marketing Strategy
Seven Reasons to Strengthen Your Customer Benefits Focus
Marketing leaders who understand the full value of a benefits-first perspective can help their companies better compete.
Customers
Six Signs of a Successful Chief Experience Officer
Winning CXOs shape experiences that boost business outcomes by debunking myths about customer desires with real data.
Quality & Service
Know Your Own Strength
MIT Sloan Management Review’s summer 2024 issue highlights ways to better support customers, partners, and employees.
Customers
Acing Value-Based Sales
Selling value requires more than quantifying benefits. It demands a deep commitment to collaborating with customers.
Customers
What Successful Brick-and-Mortar Retailers Get Right
Struggling physical stores can draw in customers by offering in-store experiences that online shopping can’t replicate.
Customers
Fashioning the Perfect Fit With AI: Stitch Fix’s Jeff Cooper
On the Me, Myself, and AI podcast, Stitch Fix’s Jeff Cooper explains how generative AI enables employees to gain more efficiencies while still connecting with customers.
Collaboration
Solving Real User Problems With Generative AI: Slack’s Jackie Rocca
On the Me, Myself, and AI podcast, Jackie Rocca explains how Slack uses artificial intelligence to relieve user pain points.
Customers
Why It’s Good for Business When Customers Share Your Values
Sharing values with customers builds loyalty and can be a valuable differentiator in competitive markets.
Customers
Firing the Right Customers Is Good Business
Use evidence-based criteria to decide when to drop unprofitable customers in order to better serve your profitable ones.
Customers
Making Magic With Gen AI: Capital One’s Prem Natarajan
On the Me, Myself, and AI podcast, Capital One’s Prem Natarajan explains AI’s role in enhancing the customer experience.
Leadership Skills
Good Questions
MIT Sloan Management Review’s winter 2024 issue includes strategies for better engagement with employees and customers.
Sustainability
Our Guide to the Winter 2024 Issue
This issue of MIT SMR focuses on sustainability, customer and employee engagement, and strategic planning.
Digital Marketing
Micro Utility With Gen AI: Shopify’s Miqdad Jaffer
On the Me, Myself, and AI podcast, Miqdad Jaffer explains how Shopify is using generative AI to empower entrepreneurs.
Customers
Marketing With Generative AI: Harvard Business School’s Ayelet Israeli
On the Me, Myself, and AI podcast, Harvard Business School’s Ayelet Israeli discusses AI’s customer research potential.
Customers
Can Friction Improve Your Customers’ Experiences?
When e-commerce sites make buying quick and easy, they could be missing out on deepening customer relationships.
Content Provided By Google
The Next Education Frontier: Fueling Enrollments via International Expansion
U.S. colleges hoping to boost enrollments should recruit internationally, a Google-GWI survey says.
Skills & Learning
Learning From and With AI: Duolingo’s Zan Gilani
On the Me, Myself, and AI podcast, Duolingo’s Zan Gilani shares how AI personalizes the language app and motivates users.
Sustainability
Do Consumers See Your Business as a Force for Good?
A study finds that U.S. consumers believe businesses could positively impact society but fall short in sustainability.
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