Big Data, Analytics and the Path From Insights to Value

How the smartest organizations are embedding analytics to transform information into insight and then action. Findings and recommendations from the first annual New Intelligent Enterprise Global Executive study.

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In every industry, in every part of the world, senior leaders wonder whether they are getting full value from the massive amounts of information they already have within their organizations. New technologies are collecting more data than ever before, yet many organizations are still looking for better ways to obtain value from their data and compete in the marketplace. Their questions about how best to achieve value persist.

Are competitors obtaining sharper, more timely insights? Are they able to regain market advantage, neglected while focusing on expenses during the past two years? Are they correctly interpreting new signals from the global economy — and adequately assessing the impact on their customers and partners? Knowing what happened and why it happened are no longer adequate. Organizations need to know what is happening now, what is likely to happen next and what actions should be taken to get the optimal results.

Full Report

This article presents the highlights of our Special Report Analytics: The New Path to Value. The full report includes complete survey questions and answers.

To help organizations understand the opportunity of information and advanced analytics, MIT Sloan Management Review partnered with the IBM Institute for Business Value to conduct a survey of nearly 3,000 executives, managers and analysts working across more than 30 industries and 100 countries. (See “About the Research.”)

Among our key findings: Top-performing organizations use analytics five times more than lower performers. (See “Analytics Trumps Intuition.”) Overall, our survey found a widespread belief that analytics offers value. Half of our respondents said that improvement of information and analytics was a top priority in their organizations. And more than one in five said they were under intense or significant pressure to adopt advanced information and analytics approaches.

About the Research »

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Acknowledgments

Essential contributions to the research and this article were made by Fred Balboni, GBS global leader: Business Analytics and Optimization, IBM; Michael Haydock, GBS global leader: Customer Analytics, IBM; Deborah Kasdan, writer: Corporate Communications, IBM; Christine Kinser, global leader: Strategic Communications, IBM; and Katharyn White, vice president of marketing, IBM Global Services.

7 Comments On: Big Data, Analytics and the Path From Insights to Value

  • Viktor O. Ledenyov, Ukraine | January 2, 2011

    Prof. Michael Porter wrote an article in the HBR and proposed a completely misleading idea that the firms have to execute the so-callled shared value strategy, which includes the economic value and social value, in order to be effective in conditions of new capitalism. However, in my opinion, the firms have to execute the gloval capital and labour sourcing strategies to continue to be competitive and increase
    their profits in conditions of modern capitalism. This is a concrete example of wrong ideas and analytics by Prof. Michael Porter, Harvard University, which may lead to the escalation of the economic and finanacial crisis in the USA in 2011.
    Viktor O. Ledenyov, Ukraine

  • Loretta Mahon Smith | January 4, 2011

    Bravo!
    The data resources owned by organizations in the information age combines with human resources to provide the fuel for business success.

    Readers of this article will find some value in a few resources to help them wind their way through the ‘data maze”. This article provides a wonderful overview of the problems and opportunities. DAMA International http://www.dama.org is the professional association that supports for both Business and Technical data management professionals, creating a vendor neutral community that shares best practices and approaches. Enterprise Data World conferences http://edw2011.wilshireconferences.com/ are wonderful opportunities to connect, learn and grow.

  • Siswanto Gatot | June 13, 2011

    I think analitycal tools is a booster for every decision we make. It equips us with definite reasons to make a better decision

  • rajeshkan | November 5, 2011

    Thanks for the report. I have some basic questions. May be I am missing something. The basic tenet seems to be how top performers were much better at analytics compared to the ones who are not. This is based on an extensive survey. But, the respondent who chooses whether the company is a top performer also rates them on various criteria on analytics. Will that really give good results? There might be corelation – won’t a person who thinks their company “substantially outperforms their peers” (criteria for top performer) have a tendency to rank his company highly as well in their analytic capability? If there is a bias towards the company you work for, won’t that reflect in all questions? Has something been done to remove those biases?

    Am not an expert on statistics, but I can see that there would be some correlation, but am not sure if I see any causation. Alternate point are welcome.

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