New research highlights an opportunity for culturally rich brands to leverage brick-and-mortar stores to build brand loyalty.
Companies that change processes to facilitate organizational learning with AI realize the biggest business value.
Sam Ransbotham, Shervin Khodabandeh, David Kiron, François Candelon, Michael Chu, and Burt LaFountain
Companies can use an array of tactics to make sure that their data products inspire action — and create value.
Barbara H. Wixom and Gabriele Piccoli
Opportunity marketplaces sustain employment, reveal untapped worker capabilities, and motivate workers in new ways.
David Kiron, Jeff Schwartz, Robin Jones, and Natasha Buckley
Collisions between innovators and existing players are forcing executives to rethink their strategy.
Marco Iansiti and Karim R. Lakhani
Redesigning jobs should be seen as a process that enables work to be redefined to create new value.
John Hagel, Jeff Schwartz, and Maggie Wooll
This case study follows Mondelez International’s project to implement RPA as part of its AI journey.
MIT SMR Connections
The question “What’s the business case for sustainability?” has come roaring back in recent years.