013-Technology-500

Fall 2007
Volume 49, Issue # 1

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015-Technology-500

Avoiding the Alignment Trap in IT

  • Research Feature
  • Read Time: 25 min 

Information technology remains a terrible bottleneck to growth in most companies, mainly because executives focus on the wrong remedy for their IT problems

01-Leading-your-team-500

Leadership in a Liquid World

  • Opinion & Analysis
  • Read Time: 3 min 

Earlier this year, I participated in a panel discussion on “Leading in a Networked World” at the World Economic Forum in Davos, Switzerland, and made the point that leadership attention is perhaps the networked world’s most scarce resource.

10-Innovation-500

Learning to Innovate

  • Research Highlight
  • Read Time: 3 min 

Nearly every organization has rightfully made innovation a priority, and management journals dedicate significant column inches to how to manage innovation.

07-Marketing-500

Discounting Do’s and Don’ts

  • Opinion & Analysis
  • Read Time: 4 min 

Marketers cannot avoid discounted sales, and consumers have come to expect them. The average shopping mall, grocery store or online shop is littered with discounted products: Tide detergent is 10% off; books are sold with free shipping; Nike sneakers are buy-one, get-one-free.

019-Marketing-500

The Quality Effect on Word of Mouth

  • Research Highlight
  • Read Time: 4 min 

Word of mouth is a great way to reach new customers, but it’s an even better way to lose them. At least, that’s what three researchers found when they looked at how the usage patterns of a home video service changed with quality levels.&

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11-Leading-your-team-500

Examining Classified Boards

  • Research Highlight
  • Read Time: 3 min 

With promises of higher shareholder returns, greater stability, better focus on long-term strategies and decreased complexity, classified boards have been offered as a solution to the U.S. corporate governance crisis.

015-Innovation-500

Designing the Right Product Offerings

  • Research Feature
  • Read Time: 24 min 

Companies create product versions from multiple components. The big challenge is how to take the available components and combine them into the product versions and product lines that will maximize profits.

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013-Technology-500

The Trouble With Enterprise Software

  • Research Feature
  • Read Time: 24 min 

Technology has always been about hope. Since the beginning of the industrial revolution, businesses have embraced new technologies enthusiastically, and their optimism has been rewarded with improved processes, lower costs and reduced workforces.

1-Leading-your-team-500

Intuitive Decision Making

  • Opinion & Analysis
  • Read Time: 9 min 

Despite the welter of data and analytics at their disposal, experienced managers often need to rely on gut instinct to make complex decisions under duress.

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014-Technology-500

How to Plan E-Business Initiatives in Established Companies

  • Research Feature
  • Read Time: 28 min 

Many large and mature firms — which still form most of the economy — have difficulty analyzing the opportunities and difficulties created by the Internet. Here is a planning process, validated at several established companies, that puts e-business into perspective and helps make it manageable. “Using our e-business planning process,” write the authors, “senior management in established companies can identify attractive e-business initiatives, analyze their functional scope and assess the sustainability of the benefits.”

021-Marketing-500

When Consumers Go to Extremes

  • Research Highlight
  • Read Time: 3 min 

Conventional wisdom holds that consumers faced with a large product assortment, like PCs with varying processor speeds, would rather choose a product that is middling than one at the extremes.