Opinion & Analysis

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Image courtesy of PepsiCo.

Selling to Many Cultures — Within the U.S.

Image courtesy of PepsiCo.

International markets have been increasingly important for many U.S. companies, and they are the assumed priority for future growth. Wal-Mart Stores Inc. is representative: In 1998 it obtained 6% of its revenue internationally; by 2008, international revenues constituted 25% of Wal-Mart’s much larger sales base.

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Image courtesy of Flickr user Fey Ilyas
Free Article

What the GDP Gets Wrong (Why Managers Should Care)

Image courtesy of Flickr user Fey Ilyas

We see the influence of the information age everywhere, except in the GDP statistics.1 More people than ever are using Wikipedia, Facebook, Craigslist, Pandora, Hulu and Google. Thousands of new information goods and services are introduced each year.

Showing 41-60 of 210