Knowledge Management

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Jeanne Beliveau-Dunn

How Cisco’s Learning Network Became a Social Hub for the IT Industry

Five years ago Cisco created its digital social educational platform, Learning@Cisco, which today has over 2 million global participants. People in IT sector go to the site to get Cisco certifications, to find industry jobs, for tips on finding work and to share information. This network has helped Cisco grow its industry, create loyalty to the company, recruit and become a key source for strategic marketing information.

Image courtesy of Flickr user Loving Earth.

Why Strong Ties Matter More In a Fast-Changing Environment

It has become accepted wisdom that weak ties — your acquaintances, distant colleagues — can provide more novel information than close ties. But new research by Marshall Van Alstyne, associate professor at Boston University and a visiting professor at MIT, suggests that in some cases strong ties are better.

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Free Article

Is Your Information Diet Full of Junk Food?

  • Blog
  • Read Time: 2 min 

Clay Johnson’s new book “The Information Diet: A Case for Conscious Consumption” makes the case that “much as a poor diet gives us a variety of diseases, poor information diets give us new forms of ignorance — ignorance that comes not from a lack of information, but from overconsumption of it.”

Image courtesy of Flickr user DailyPic.

What Sells CEOs on Social Networking

In 2006, MIT Sloan’s Andrew McAfee coined the term “Enterprise 2.0″ as shorthand for collaboration and sharing tools would mean for enterprises. In a recent interview with MIT Sloan Management Review, McAfee looks back at the past six years and reveals what he’s learned about the triggers that generate CEO interest in social networking, what he misread and why the idea of controlling information flows is becoming obsolete.

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Customer Education Increases Trust

Companies that provide professional services have not always been eager to invest in customer education initiatives. For such companies, it has remained unclear what economic benefit they would gain by providing customers with the skills and abilities needed to become more knowledgeable customers.

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Learning From Global Cities

Organizations have often turned to well-established and very competitive global cities when looking to expand their markets. However, new research suggests that many corporations have been going to these cities for the wrong reasons and consequently have missed opportunities to build strategic advantages and organizational capability.

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Being in the “Out” Crowd

Many large multinational corporations are hardly a model of organizational efficiency, with the right hand frequently not knowing what the left is doing. A valuable solution developed at one location fails to spread to other sites struggling with a similar problem, so they continually have to reinvent the wheel.

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Learning From the Internet Giants

Many companies have struggled to design IT systems, databases and content repositories that provide their employees with easily accessible and relevant information. The authors urge organizations to emulate the strategies of Google, eBay and Amazon.com, whose core competence is based upon making it easy for customers to find what they want — quickly, accurately and usefully.

Showing 1-20 of 35