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This week’s official launch of Tata’s Nano — the world’s most inexpensive car — represents not only an innovation — but perhaps also a harbinger of more innovations in the future. The Christian Science Monitor reported:
Indeed, it’s the middle class in poor nations who will be the focus of innovation for years to come, much as the Internet has spawned new businesses over the past 15 years, says Vijay Govindarajan, professor at Dartmouth College’s Tuck School of Business. “Innovating in these countries does require a fundamental shift in the price paradigm,” says Dr. Govindarajan.
- Govindarajan has published several articles in MIT Sloan Management Review, on topics such as strategic innovation and building an effective global team.
- For more on lessons Western companies can learn from companies in developing countries, see “Surviving the Downturn: Lessons From Emerging Markets” in the current issue of