Global Strategy
Lessons From China’s Digital Battleground
This online exclusive article discusses why the dramatic rise of China’s digital leaders has put the squeeze on Western internet giants.
Global Markets & Marketing
Latest
Global Strategy
Why High-Tech Commoditization Is Accelerating
Knowledge embedded in today’s production and design tools is a powerful force that is leveling the global technology playing field.
Willy Shih
Climate Change
Aligning Business and Government on Climate Change
The real divide over climate change is about whether markets have the power to change the world.
David Kiron
Developing Strategy
The New Mission for Multinationals
Across a broad swath of industries, multinationals are losing ground in emerging markets to local players.
José F.P. Santos and Peter J. Williamson
Quality & Service
Inside Renault’s Digital Factory
Renault’s Chief Digital Officer builds a Digital Factory of an unusual sort.
Michael Fitzgerald
Climate Change
Choosing the Right Eco-Label for Your Product
With 435 labeling programs globally, companies need to be smart when picking one for their products.
Magali A. Delmas, Nicholas Nairn-Birch and Michaela Balzarova
Global Strategy
Building Your Company’s Capabilities Through Global Expansion
To sustain a global competitive advantage, companies must enhance and renew their core capabilities.
Donald Lessard, Rafael Lucea and Luis Vives
Global Strategy
Rethinking Procurement in the Era of Globalization
Frank A.G. den Butter and Kees A. Linse
Developing Strategy
Competing Against Low-Cost Countries
Higher quality and niche marketing are not always the answer.
Larry Yu
Marketing Strategy
The Global-Brand Advantage
Research indicates that buyers are more likely to perceive value in global brands.
Larry Yu
Disruption
Foundations for Growth: How to Identify and Build Disruptive New Businesses
To maintain growth, a company must launch disruptive new businesses when its core units are strong.
Clayton M. Christensen, Mark W. Johnson and Darrell K. Rigby
Global Strategy
New Strategies in Emerging Markets
Corporate executives need to rethink their marketing policies to reflect the distinctly different environments of EMs.
David J. Arnold and John A. Quelch
Digital Marketing
The Internet and International Marketing
Is the Internet just another marketing channel like direct mail or home shopping? Or will it revolutionize global marketing? Will large multinationals lose the advantages of size, while small start-ups leverage the technology and be-come big players internationally? The authors discuss the different opportunities and chal-lenges that the Internet offers to large and small companies worldwide. They examine the impact on global markets and new product development, the advantages of an intranet for large corporations, and the need for foreign government support and cooperation.
John A. Quelch and Lisa R. Klein
Business Models
How Hadco Became a Problem-Solving Supplier
Craig H. Wood, Allen Kaufman and Michael Merenda
Marketing Strategy
How to Address the Gray Market Threat Using Price Coordination
Gert Assmus and Carsten Wiese
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