
Global Strategy
Lessons From China’s Digital Battleground
This online exclusive article discusses why the dramatic rise of China’s digital leaders has put the squeeze on Western internet giants.
This online exclusive article discusses why the dramatic rise of China’s digital leaders has put the squeeze on Western internet giants.
Knowledge embedded in today’s production and design tools is a powerful force that is leveling the global technology playing field.
The real divide over climate change is about whether markets have the power to change the world.
Across a broad swath of industries, multinationals are losing ground in emerging markets to local players.
Renault’s Chief Digital Officer builds a Digital Factory of an unusual sort.
With 435 labeling programs globally, companies need to be smart when picking one for their products.
To sustain a global competitive advantage, companies must enhance and renew their core capabilities.
Higher quality and niche marketing are not always the answer.
Research indicates that buyers are more likely to perceive value in global brands.
To maintain growth, a company must launch disruptive new businesses when its core units are strong.
Corporate executives need to rethink their marketing policies to reflect the distinctly different environments of EMs.
Is the Internet just another marketing channel like direct mail or home shopping? Or will it revolutionize global marketing? Will large multinationals lose the advantages of size, while small start-ups leverage the technology and be-come big players internationally? The authors discuss the different opportunities and chal-lenges that the Internet offers to large and small companies worldwide. They examine the impact on global markets and new product development, the advantages of an intranet for large corporations, and the need for foreign government support and cooperation.