The real divide over climate change is about whether markets have the power to change the world.
To sustain a global competitive advantage, companies must enhance and renew their core capabilities.
Donald Lessard, Rafael Lucea and Luis Vives
Frank A.G. den Butter and Kees A. Linse
To maintain growth, a company must launch disruptive new businesses when its core units are strong.
Clayton M. Christensen, Mark W. Johnson and Darrell K. Rigby
Is the Internet just another marketing channel like direct mail or home shopping? Or will it revolutionize global marketing? Will large multinationals lose the advantages of size, while small start-ups leverage the technology and be-come big players internationally? The authors discuss the different opportunities and chal-lenges that the Internet offers to large and small companies worldwide. They examine the impact on global markets and new product development, the advantages of an intranet for large corporations, and the need for foreign government support and cooperation.