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In the classic structure, a business is divided into functional units, such as R&D, manufacturing, logistics, sales, marketing, after-sale service, finance, and IT. These functional units enjoy substantial autonomy. Though integration across them is essential, much of it tends to be relatively episodic and tactical.
With the emergence of smart, connected products, however, this classic model breaks down. On June 9, 2016, James Heppelmann, co-author of the HBR article “How Smart, Connected Products Are Transforming Companies,” discussed the new need for companies to coordinate across product design, cloud operation, service improvement, and customer engagement.
In this webinar, you’ll learn about:
- New ways to structure collaboration between IT and R&D
- The need for a unified data organization
- How a new functional group, dev-ops, might manage and optimize the ongoing performance of connected products
- Some of the models for making the transition to a new structure, including centers of excellence and steering committees