Give Your Social Business a Purpose

Featured this month in the Social Business Hub

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Social Business

Social business research and more recent thought leadership explore the challenges and opportunities presented by social media.
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Featured this month in the Social Business Hub:

Use purpose and not fear to drive social media

How are organizations moving from a “provide and pray” approach to social business to a strategic one? In a new Q&A, Mark McDonald and Anthony Bradley, both of Gartner and authors of The Social Organization, tell MIT SMR executive editor David Kiron that the best way to move companies along the social business path is to build communities around well-defined purposes, around which a community will rally, engage and participate. It’s participation anchored by purpose that delivers value to the business. Read more »

Delivering open innovation through employee networks

R&D leaders must comb their in-house brainpower for new and potentially applicable ideas, and that means figuring out ways to ensure that promising ideas reach the the right people. Enter the “idea scout” and the “idea connector.” Smart companies are investing in these two types of innovation brokers to ensure that ideas get through to the people best equipped to exploit them and help produce successful open innovation outcomes. Read more »

Is the mobile web changing your purchasing behavior?

As smartphones and tablets have increased access to the Web while on the go, buying behavior has started to shift in a greater number of markets, says MIT’s Duncan Simester. Read more »

Should information have a sell-by date?

An expiration date on information is exactly what our society needs, says Viktor Mayer-Schönberger, professor of internet governance and regulation at Oxford University. Our new ability to remember things perfectly, and in perpetuity, is having profound effects on us individually and as a society, he says. Read more »

Harnessing the power of social media

Research on 100+ companies shows that embracing the “groundswell of customer power” has critical advantages. But opening up to customers is not always easy. In an article from the MIT SMR‘s social business archive, authors Josh Bernoff and Charlene Li describe a strategic framework that helps businesses

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Social Business

Social business research and more recent thought leadership explore the challenges and opportunities presented by social media.
See All Articles in This Section

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