Business Models
Five Steps to Strategic Sustainability and Abundance
The success of mobile money pioneer M-Pesa shows how addressing sustainability issues opens new opportunities.
Sustainability remains a frequently discussed opportunity for business differentiation. Heralded as “the primary moral and economic imperative of the 21st century,” by Mervyn King, former governor of the Bank of England, it is considered to be “one of the most important sources of both opportunities and risks for businesses.”
MIT SMR and Boston Consulting Group recently completed an eight-year collaboration on the topic of sustainability. Over the course of the program, the partnership produced cutting-edge research on business adoption of sustainable practices and the integration of sustainability into business strategy. We developed detailed analyses of the business cases for sustainability, sustainability-related profitability, and issues around collaboration and investment.
The intersection of sustainability and another powerful market influence, digitalization, however, represents largely unexplored territory. Each has spawned a massive set of research about how it will change management practice, and more broadly, business and society. MIT SMR intends to build on its research on corporate sustainability and digitalization, and is currently looking for a partner to join our research effort.
