Alfonso Gambardella is a professor of management at Bocconi University, where he serves as head of the Department of Management and Technology. Professor Gambardella’s research focuses on firm strategy, particularly technology strategy and the impact of innovation on industry structures. He is a fellow of the Strategic Management Society and a research fellow at the Centre for Economic Policy Research (CEPR).
|The COVID-19 pandemic has permanently changed how companies should think about business strategy. Disagree||“The pandemic has created opportunities to run experiments, albeit under special conditions, and use of digital has made a good leap forward. But these are mostly organizational changes (e.g., smart-working). Of course, this has also impacted strategy in the sense that companies have seen new opportunities and new ways of doing things. However, in a more fundamental way, I don’t think that this has changed the ways companies think. Digital is changing the way companies think, and to the extent that the pandemic has raised the speed of digitalization, it might have had an effect. But the primary cause is digitalization, and the pandemic explains only a small part of its evolution and diffusion.”|