Analytics & Business Intelligence
Using Analytics to Improve Customer Engagement
Organizations that make use of data from a variety of sources excel at customer engagement, as explained in the 2018 Data & Analytics Report.
Data Strategy
Latest
Content Sponsored by Google Analytics 360 Suite
Why a Data and Analytics Strategy Today Gives Marketers an Advantage Tomorrow
Marketers need a holistic data and analytics approach to deliver personalized customer experiences.
Matt Lawson and Shuba Srinivasan
Analytics & Business Intelligence
Integrating Analytics in Your Organization: Lessons From the Sports Industry
The sports industry’s use of analytics on and off the field highlights three key strategies for success.
Ben Shields
Security & Privacy
Video: Best Practices in Data Security
What to do when company data is breached.
Allison Ryder
AI & Machine Learning
Romantic and Rational Approaches to Artificial Intelligence
Managers already struggle to put data to intelligent use; AI may add to their difficulty.
Sam Ransbotham
Financial Management & Risk
What’s Your Data Worth?
Many organizations need to develop greater expertise at valuing their data assets.
James E. Short and Steve Todd
Analytics & Business Intelligence
How to Monetize Your Data
The ability to monetize data — not hoard it — can offer competitive advantage in the digital economy.
Barbara H. Wixom and Jeanne W. Ross
Analytics & Business Intelligence
Free Video Panel: Creating a Data-Driven Enterprise: Real-Life Cases
Video panel features a discussion of real-life cases: organizations becoming analytical innovators.
Deb Gallagher
Analytics & Business Intelligence
Getting Started With IoT
Many organizations are finding success with IoT projects with thoughtful planning.
Stephanie Jernigan and Sam Ransbotham
Content Sponsored by EY
Amsterdam’s Intelligent Approach to the Smart City Initiative
Following initial experiments to see what the city’s data would reveal, Amsterdam is now using that information to spur innovations and improve services for citizens, businesses and tourists alike.
Frank Harmsen, Partner/Market Segment Leader, Netherlands & Belgium, EY Advisory
Analytics & Business Intelligence
Sharing Supply Chain Data in the Digital Era
Effectively coordinating supply chains will increasingly require new approaches to data transparency.
Michael Hu and Sean T. Monahan
Analytics & Business Intelligence
Deodorizing Your Data
If there are quality problems with your data, there are ways to clean it up — but it’s often more efficient to refactor your processes to prevent “smelly” data.
Sam Ransbotham
Analytics & Business Intelligence
Better Decision Making with Objective Data is Impossible
As businesses become increasingly data-focused, it’s important to recognize that data is only as good as the analysis it’s put through.
Sam Ransbotham
Analytics & Business Intelligence
Using Big Data for Better Health Outcomes
Intermountain Healthcare uses data and analytics to improve its health services, including lowering its infection rates.
Michael Fitzgerald
Analytics & Business Intelligence
Participant Questions from the Recent Data & Analytics Webinar
We answer three questions about the findings in our recent Big Idea Initiative research report, “The Talent Dividend.”
Sam Ransbotham
Analytics & Business Intelligence
Bridging the Talent Gap: How to Find the Right Data Scientist
What can companies do to help fill their data scientist gap? That was the topic at a conference hosted by the MIT Center for Digital Business.
Renee Boucher Ferguson
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