Global Strategy
How to Compete in China’s E-Commerce Market
Some well-known companies have stumbled in e-commerce in China. To succeed requires new thinking.
Some well-known companies have stumbled in e-commerce in China. To succeed requires new thinking.
John Hagel, co-chairman of the Deloitte Center for the Edge, explains how social tools can increase productivity.
Online postings written for hire pose “a concrete threat to online communities” says a new paper.
RESEARCH BRIEF: Emerging supply-chain e-technologies provide opportunities for growth –
Which features give customers the most bang for the buck?
Is the Internet just another marketing channel like direct mail or home shopping? Or will it revolutionize global marketing? Will large multinationals lose the advantages of size, while small start-ups leverage the technology and be-come big players internationally? The authors discuss the different opportunities and chal-lenges that the Internet offers to large and small companies worldwide. They examine the impact on global markets and new product development, the advantages of an intranet for large corporations, and the need for foreign government support and cooperation.