Platforms & Ecosystems
Competing on Platforms
Doing business on giant internet platforms demands that companies rethink their competitive strategy.
Online Business
Latest
Digital Marketing
How to Win in an Omnichannel World
To thrive in today’s retail environment means reexamining how both information and products are delivered.
David R. Bell, Santiago Gallino and Antonio Moreno
Business Models
How to Win With a Multisided Platform Business Model
What does it take to set up a platform where many constituencies can do business?
Leslie Brokaw
Business Models
How to Revitalize Your Digital Business Model
Companies need to focus their online strategies to create a successful digital business model.
Michael Fitzgerald
Social Media
Biggest Kids on the Block Becoming Bigger Fans of Social Media
A 2012 study of the Fortune 500 companies discovered a growing number are embracing social media tools.
Analytics & Business Intelligence
Mining Data at PayPal to Guide Business Strategy
As PayPal moves to increase its market share, global business analytics will play a pivotal role.
Veronika Belokhvostova (Paypal), interviewed by Renee Boucher Ferguson
Digital Marketing
What Matters Most in Internet Retailing
Though online retailers have unlimited trading areas, they must learn where to best find customers.
David R. Bell, Jeonghye Choi and Leonard Lodish
Social Media
How Finding “Exceptions” Can Jump Start Your Social Initiative
John Hagel, co-chairman of the Deloitte Center for the Edge, explains how social tools can increase productivity.
John Hagel (Deloitte Center for the Edge), interviewed by David Kiron
Social Media
The Big, Insidious Business of Social Network Fakes
Online postings written for hire pose “a concrete threat to online communities” says a new paper.
Leslie Brokaw
Supply Chains & Logistics
E-Procurement
RESEARCH BRIEF: Emerging supply-chain e-technologies provide opportunities for growth –
P. Fraser Johnson and Robert D. Klassen
Developing Strategy
How To Make an Online Business Click
Which features give customers the most bang for the buck?
Alden M. Hayashi
Leadership Skills
Negotiating Lessons From the Browser Wars
In 1996, the Web-browser “wars”
James K. Sebenius
Digital Marketing
The Internet and International Marketing
Is the Internet just another marketing channel like direct mail or home shopping? Or will it revolutionize global marketing? Will large multinationals lose the advantages of size, while small start-ups leverage the technology and be-come big players internationally? The authors discuss the different opportunities and chal-lenges that the Internet offers to large and small companies worldwide. They examine the impact on global markets and new product development, the advantages of an intranet for large corporations, and the need for foreign government support and cooperation.
John A. Quelch and Lisa R. Klein
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