What does it take to set up a platform where many constituencies can do business?
A 2012 study of the Fortune 500 companies discovered a growing number are embracing social media tools.
John Hagel, co-chairman of the Deloitte Center for the Edge, explains how social tools can increase productivity.
John Hagel (Deloitte Center for the Edge), interviewed by David Kiron
Online postings written for hire pose “a concrete threat to online communities” says a new paper.
‘Tis the season…to apply for funding to start a company this summer.
Ruth L. Williams and Joseph Cothrel
Is the Internet just another marketing channel like direct mail or home shopping? Or will it revolutionize global marketing? Will large multinationals lose the advantages of size, while small start-ups leverage the technology and be-come big players internationally? The authors discuss the different opportunities and chal-lenges that the Internet offers to large and small companies worldwide. They examine the impact on global markets and new product development, the advantages of an intranet for large corporations, and the need for foreign government support and cooperation.