Purpose-Driven Organization

This issue of MIT SMR offers insights on innovation, business strategy, employee motivation, partnerships, and more.

To be effective, corporate purpose must be embedded in an organization and aligned with goals, strategies, and metrics.

Companies must develop the capacity to accurately assess the execution of purpose-driven strategies on ESG goals.

A new framework helps companies implement a corporate purpose that engages employees and drives their daily actions.

Conventional ways of making strategy are inadequate amid uncertainty and complexity. Today, it requires moral purpose.