Lainey Garcia (McDonald’s USA), interviewed by Gerald C. Kane
Preparing the McDonald’s “Our Food. Your Questions.” campaign put the company through a kind of “culture shock.”
Gretchen M. Spreitzer et al.
Coworking spaces can open the door to serendipitous encounters that inspire different ways of thinking.
Jay I. Sinha
Social media as a tool for brand promotion has its drawbacks, but a sound strategy can lead to business rewards.