Social Business

New in Social Business

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Finding the Right Role for Social Media in Innovation

Social media provides a game-changing opportunity to support innovation and new product development.

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Balancing Tradeoffs in Social Media

If companies want to succeed at social business, they need to develop a culture that embraces social media.

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When Customers Become Fans

Smartphone maker Xiaomi cultivates user pride through user-centered and open innovation.

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Encouraging Serendipity

Should Your Company Embrace Coworking?

September 15, 2015 | Gretchen M. Spreitzer, Lyndon E. Garrett, and Peter Bacevice

Coworking spaces can open the door to serendipitous encounters that inspire innovation, new products, and different ways of thinking. The coworking movement developed to provide community and a collaborative working environment for independent and remote workers. Now some large, traditional companies are adopting certain aspects of coworking as part of their overall workplace strategies. They see sharing space as a way to tap into new ideas and to provide flexibility and autonomy to employees.

Collaboration & Networks

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Social Business

Are You Part of the Email Problem?

Over-reliance on email is sapping people’s time and energy, says author Phil Simon. There are better ways to do things.

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Social Business As Change Agent

Social business is changing organizational culture and how businesses interact with the world at large.

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The Workplace of the Future

Thanks to technology, the office of the future is going to look very different from what we’ve been used to.

Social Business

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MIT SMR's 2014 Social Business Report

Moving Beyond Marketing

The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business. More than 90% of “socially maturing” companies actively measure their social business efforts, and measurement sophistication is starting to prove its value. As well, social business is becoming not just a B-to-C phenomenon, with nearly 60% of B-to-B companies saying that social business initiatives are positively impacting business outcomes. Crucial to all these efforts: C-suite leadership.

Infographic: Social Business Driving Positive Outcomes

A key finding from the 2014 social business research report by MIT Sloan Management Review and Deloitte indicates that company values increase as “social maturity” increases. To advance in social maturity, companies should: 1) use social data to better advantage; 2) provide leadership vision for social; and 3) infuse social across the enterprise. An infographic illustrates the value derived from social, and the way socially mature companies outperform others in key areas.

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Build Your Own Social Business Charts

Interactive Tool Explores How Companies Generate Value With Social Business

October 6, 2014

The 2014 Social Business Interactive Tool explores how survey respondents say their companies are using social business to transform their organizations and get more from their social business efforts. Users can explore and customize each interactive chart by filtering and isolating the data on the fly — and create customized visualizations to share. Statistics are from the 2014 Business Global Executive Study and Research Project “Moving Beyond Marketing” conducted by MIT Sloan Management Review and Deloitte.

Building Innovation Networks

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Creating Employee Networks That Deliver Open Innovation

The key to open innovation? Ensuring outside ideas reach the people best equipped to exploit them.

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The Art of Managing Complex Collaborations

Biomarkers Consortium, a public-private partnership in the health industry, presents five lessons in managing collaboration.

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Managing the Human Cloud

Tapping a virtual, on-demand workforce requires new management models and skills.

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Innovation Process Benefits: The Journey as Reward

What motivates volunteers to take part in innovation projects?