Social Business

New in Social Business


How McDonald’s Cooked Up More Transparency

Preparing the McDonald’s “Our Food. Your Questions.” campaign put the company through a kind of “culture shock.”


Should Your Company Embrace Coworking?

Coworking spaces can open the door to serendipitous encounters that inspire different ways of thinking.


The Risks and Rewards of Brand Personification Using Social Media

Social media as a tool for brand promotion has its drawbacks, but a sound strategy can lead to business rewards.


Build Your Own Social Business Charts

Interactive Tool Explores How Companies Generate Value With Social Business

October 6, 2014

The 2014 Social Business Interactive Tool explores how survey respondents say their companies are using social business to transform their organizations and get more from their social business efforts. Users can explore and customize each interactive chart by filtering and isolating the data on the fly — and create customized visualizations to share. Statistics are from the 2014 Business Global Executive Study and Research Project "Moving Beyond Marketing" conducted by MIT Sloan Management Review and Deloitte.

Smart Tools for Social Companies

What are the best collaborative practices and communication tools for improving efficiency?

Social Business
Social Business
Social Business

Are You Part of the Email Problem?

Over-reliance on email is sapping people’s time and energy, says author Phil Simon. There are better ways to do things.


Social Business As Change Agent

Social business is changing organizational culture and how businesses interact with the world at large.

Social Business
Social Business
Social Business
Social Business
Social Business

The Workplace of the Future

Thanks to technology, the office of the future is going to look very different from what we’ve been used to.

Social Business


MIT SMR's 2014 Social Business Report

Moving Beyond Marketing

The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business. More than 90% of “socially maturing” companies actively measure their social business efforts, and measurement sophistication is starting to prove its value. As well, social business is becoming not just a B-to-C phenomenon, with nearly 60% of B-to-B companies saying that social business initiatives are positively impacting business outcomes. Crucial to all these efforts: C-suite leadership.

Infographic: Social Business Driving Positive Outcomes

A key finding from the 2014 social business research report by MIT Sloan Management Review and Deloitte indicates that company values increase as “social maturity” increases. To advance in social maturity, companies should: 1) use social data to better advantage; 2) provide leadership vision for social; and 3) infuse social across the enterprise. An infographic illustrates the value derived from social, and the way socially mature companies outperform others in key areas.


Turning Big Organizations Into Social Businesses

Tying Customer Engagement to Employee Engagement

March 4, 2014 | Hannah Grove (State Street), interviewed by David Kiron

Turning an organization into a social business — one that knows how to use new forms of collaboration and communication via social media — is a challenge for any operation, but it’s especially challenging for multinational, highly regulated companies. Boston-based financial services company State Street has become an industry model for how to use social business to make the business more innovative.

Crowdsourcing Innovation


Leveraging the Extended Enterprise: MITRE’s Handshake Tool Builds Virtual Collaboration

A social business tool is helping U.S. government agencies crowdsource collaboration.


Creating Employee Networks That Deliver Open Innovation

The key to open innovation? Ensuring outside ideas reach the people best equipped to exploit them.


Innovation Process Benefits: The Journey as Reward

What motivates volunteers to take part in innovation projects?


Managing the Human Cloud

Tapping a virtual, on-demand workforce requires new management models and skills.