Social Business

New in Social Business

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Why Your Company Is Probably Measuring Social Media Wrong

Social media environments challenge managers to think in nonlinear ways about their business.

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Interactive Tool Explores How Companies Generate Value With Social Business

The new Social Business Interactive Tool encourages readers to explore data from the 2014 Social Business Global Study.

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Are Companies Ready to Finally Kill Email?

Full implementation of internal social media could raise productivity by 25%. So what’s the hold up?

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The Social Business Initiative

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This Big Idea Initiative is supported by Collaborating Sponsor, Deloitte, with whom MIT Sloan Management Review is collaborating on the development of research materials connected with Social Business and management innovation.

This Social Business Big Idea Initiative supplements the collaborative research content with a range of relevant, independently produced editorial, including MIT SMR original articles, interactive data, blogs, videos and case studies.

Following are links to research that Deloitte has developed separate from this collaboration:

How Social Is Turbocharging Sales

Workplace collaboration and online communication is changing how sales people approach new prospects and keep up with current ones.

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The Art of Selling with Social Tools

As daily life goes digital, Hearsay Social develops a social media platform to generate sales leads.

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MIT SMR’s 2014 Social Business Research Report

Moving Beyond Marketing

July 14, 2014 | Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips, David Kiron, Natasha Buckley

The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business. More than 90% of “socially maturing” companies actively measure their social business efforts, and measurement sophistication is starting to prove its value. As well, social business is becoming not just a B-to-C phenomenon, with nearly 60% of B-to-B companies saying that social business initiatives are positively impacting business outcomes. Crucial to all these efforts: C-suite leadership.

Blog Posts, Videos, Articles and More


New to this topic? Start here:

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What Is Social Media, Anyway? (And Why Managers Should Care)

Managers need to keep up with what social media is becoming and how to use it.

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Video: Making Social Business Work in Organizations

Social business requires more than just talk, according to the new MIT SMR / Deloitte survey.

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Social Business: Shifting Out of First Gear

The 2013 Social Business Report by MIT Sloan Management Review and Deloitte finds more companies and more industries embracing social’s business insights.

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Can You Measure the ROI of Your Social Media Marketing?

Effective social media measurement turns the traditional ROI approach on its head and measures investments made by customers in social media.