Social Business

What’s New

Social Business

How Companies Can Move Past a Trough of Disillusionment in Social Business

Dion Hinchcliffe (The Dachis Group), interviewed by Robert Berkman

Dion Hinchcliffe, Chief Strategy Officer of The Dachis Group and co-author with Peter Kim of Social Business by Design (Jossey-Bass, 2012) says some companies are facing a “trough of disillusionment” with social business, but that this is normal, and there are strategies a company can take to move forward and become a more fully enabled social business. Among these are building social media literacy, integrating existing initiatives, and connecting social tools to how work gets done.

Social Business

Social Business Is Fast Gaining Ground Across All Industries

Robert Berkman

In the second annual survey from the MIT and Deloitte Social Business Global Executive Study and Research Project, businesspersons from 12 industries were asked if social business was “important to their organization today.” Respondents from all industries reported an increase in importance from the previous year. The energy and utilities industry had the biggest year to year increase, while the technology/media/telecommunications sector rated social business as highest in importance for both years.

advertisement

The Social Business Initiative

Collaborating Sponsor DU-Press_logo_120pxx

03-Social-Business-500

This Big Idea Initiative is supported by Collaborating Sponsor, Deloitte University Press, with whom MIT SMR is collaborating on the development of research materials connected with Social Business and management innovation.

This Social Business Big Idea Initiative supplements the collaborative research content with a range of relevant, independently produced editorial, including MIT SMR original articles, interactive data, blogs, videos and case studies.

Following are links to research that Deloitte has developed separate from this collaboration:

Social Media in the C-suite

Social Business

Ray Wang Surveys the Evolution of Social Business

R "Ray" Wang (Constellation Research, Inc), Interviewed by Robert Berkman

Ray Wang discusses how social business evolves, which uses are growing, and how social business is changing the future of work.

Social Business

The Emergence of Chief Digital Officers

Robert Berkman

Companies are appointing chief digital officers to focus their use of social and digital strategies.

Social Business

CMOs Using Social Data to Flex Their Muscle

Robert Berkman

CMOs are very involved in leveraging social media, which may be expanding that function’s strength.

Social Business

CFOs’ Anti-Social Tendencies may be Changing

Robert Berkman

Data shows that within the C-suite, CFOs are the least supportive of social business initiatives.

Online Networks that Work

How different types of company benefit from online collaboration

Social Business
Social Business
Social Business
Social Business
Social Business
Social Business
advertisement

advertisement

Research Report

Social Business: What Are Companies Really Doing?

May 30, 2012 | David Kiron, Doug Palmer, Anh Nguyen Phillips and Nina Kruschwitz

The rapid adoption of technology-based social networking has been transforming politics and social norms on a global scale for a decade. Will social networking and social software also transform business? MIT Sloan Management Review and Deloitte surveyed 3,478 managers from companies in 115 countries and 24 industries. This report identifies how social technologies are creating value and innovations in the marketing function, but also in product development, operations and leadership.

The New Era of Take-out Innovation

Social Business

The Age of the Consumer-Innovator

Eric von Hippel et al.

It has long been assumed that companies develop products for consumers, while consumers are passive recipients. However, this paradigm is flawed, because consumers are a major source of product innovations. This article suggests a new innovation paradigm, in which consumers and users play a central and active role in developing products. The article also summarizes key findings from studies on consumer product innovation conducted in the United States, the United Kingdom and Japan.

Social Business

Creating Employee Networks That Deliver Open Innovation

Eoin Whelan et al.

Companies such as Procter & Gamble, Cisco Systems, Genzyme, General Electric and Intel are often credited with having attained market leadership through open innovation strategies. By tapping into and exploiting the technological knowledge residing beyond their own R&D structures, these companies outmaneuvered rivals. But while other organizations try to follow their example, many are failing because they neglect to ensure that the outside ideas reach the people best equipped to exploit them.

advertisement