Social Business

New in Social Business

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The Workplace of the Future

Thanks to technology, the office of the future is going to look very different from what we’ve been used to.

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Social Media Expands Horizons for Workers with Autism Spectrum Disorder

Social media is a tool that allows autistic workers to better express their unique abilities — and tech companies are taking notice.

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Are You Part of the Email Problem?

Over-reliance on email is sapping people’s time and energy, says author Phil Simon. There are better ways to do things.

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The Social Business Initiative

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This Big Idea Initiative is supported by Collaborating Sponsor, Deloitte, with whom MIT Sloan Management Review is collaborating on the development of research materials connected with Social Business and management innovation.

This Social Business Big Idea Initiative supplements the collaborative research content with a range of relevant, independently produced editorial, including MIT SMR original articles, interactive data, blogs, videos and case studies.

The 2014 research report by MIT Sloan Management Review and Deloitte, "Moving Beyond Marketing," included responses from 4,803 business executives, managers and analysts. The survey captured insights from individuals in 109 countries and 26 industries and involved organizations of a broad range of sizes.

Following are links to research that Deloitte has developed separate from this collaboration:

Digital Storytelling

Social tools make it easier than ever to engage with customers and prospects. The key is to be smart about the conversation.

Social Business

Can You Really Let Employees Loose on Social Media?

Mitel's social media policy encourages employees to use their "best judgment" in posting but otherwise stays out of their way. Does it work?

Social Business
Social Business
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MIT SMR’s 2014 Social Business Research Report

Interactive Tool Explores How Companies Generate Value With Social Business

October 6, 2014

The 2014 Social Business Interactive Tool explores how survey respondents say their companies are using social business to transform their organizations and get more from their social business efforts. Users can explore and customize each interactive chart by filtering and isolating the data on the fly — and create customized visualizations to share. Statistics are from the 2014 Business Global Executive Study and Research Project "Moving Beyond Marketing" conducted by MIT Sloan Management Review and Deloitte.

Blog Posts, Videos, Articles and More

New to this topic? Start here:

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Moving Beyond Marketing

The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business.

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The Multiplier Effect of Social Business Tools

B. Bonin Bough oversees social media for Oreo, Ritz and Cadbury — big brands in the social world.

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Social Business Is Dead . . .

Social media has changed business practice dramatically — but now the very nature of social business is itself transforming.

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Simplifying the Enterprise Social Media Landscape

Social media platforms abound. Is there a simple way to decide which one(s) a company should focus on?