Social Business

New in Social Business

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The Paradox of Leading a Social Business

Companies that reach social business maturity are finding that their leadership practices are changing along the way.

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Moving Beyond Marketing

The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business.

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After a Social Media Gaffe: How to Recover and Not Dig a Bigger Hole

Many of us have had a moment when we click “send” and realize our message is going to the wrong person. Now what?

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The Social Business Initiative

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This Big Idea Initiative is supported by Collaborating Sponsor, Deloitte, with whom MIT Sloan Management Review is collaborating on the development of research materials connected with Social Business and management innovation.

This Social Business Big Idea Initiative supplements the collaborative research content with a range of relevant, independently produced editorial, including MIT SMR original articles, interactive data, blogs, videos and case studies.

Following are links to research that Deloitte has developed separate from this collaboration:

Building an Online Strategy

Whether a company is using online media for selling or for branding, social business has the potential to engage customers in all new ways. Here are some of the ways companies are thinking about their digital model — and its payoff.

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The Multiplier Effect of Social Business Tools

B. Bonin Bough oversees social media for Oreo, Ritz and Cadbury — big brands with big activity in the social world.

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New: MIT SMR’s 2014 Social Business Research Report

Moving Beyond Marketing

July 14, 2014 | Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips, David Kiron, Natasha Buckley

The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business. More than 90% of “socially maturing” companies actively measure their social business efforts. The authors explain why C-suite leadership is crucial to reaping value from social business.

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MIT Sloan Executive Education

MIT Sloan Executive Education Custom Programs brings you a free MIT Sloan Management Review article on how the most effective organizations make smart use of employee networks.

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The Collaborative Organization: How to Make Employee Networks Really Work

The traditional methods for driving operational excellence in global organizations are not enough. The most effective organizations make smart use of employee networks to reduce costs, improve efficiency and spur innovation.

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Blog Posts, Videos, Articles and More


New to this topic? Start here:

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What Is Social Media, Anyway? (And Why Managers Should Care)

Managers need to keep up with what social media is becoming and how to use it.

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Video: Making Social Business Work in Organizations

Social business requires more than just talk, according to the new MIT SMR / Deloitte survey.

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Social Business: Shifting Out of First Gear

The 2013 Social Business Report by MIT Sloan Management Review and Deloitte finds more companies and more industries embracing social’s business insights.

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Can You Measure the ROI of Your Social Media Marketing?

Effective social media measurement turns the traditional ROI approach on its head and measures investments made by customers in social media.