Marketing Strategy
Is Your Brand Getting Lost in the Online Shuffle?
Companies using e-commerce sites like Amazon must work to maintain a strong brand identity.
E-commerce
Latest
Digital Marketing
Five Guidelines for Digital Retailing
Consumer behavior holds the key to online retail success.
Prabuddha De, Yu Jeffrey Hu, Mohammad S. Rahman, and Frieda Klotz
Analytics & Performance
The Secret of My eSports Success
People analytics is at the heart of eSports success.
Ben Shields and Paul Michelman
Business Model Innovation
Why Customer Experience Matters for B2B
Customer-focused design is core for successful B2B e-commerce.
Suketu Gandhi, Alanna Klassen Jamjoum, and Conrad Heider
Digital Business
How Retail Responds to Disruption
Retailers can avoid displacement and connect with customers by focusing on digital experience.
Ally MacDonald
Big Data
Using Data Science to Avoid Global Pricing Chaos
Five steps to make sure your data and analytics efforts pay off in the long term.
Andrea Marron
Digital Marketing
Avoid These Five Digital Retailing Mistakes
Retailers need to understand how website features and advances in AI affect consumer behavior.
Prabuddha De, Yu Jeffrey Hu, and Mohammad S. Rahman
Analytics & Strategy
Rent The Runway: Organizing Around Analytics
Customer experience is what sets Rent The Runway apart. And it’s driven by data and analytics.
Renee Boucher Ferguson
Big Data
Raising the Bar With Analytics
Managers have an increasing appetite for analytics, according to a 2013 MIT Sloan Management Review / SAS survey.
David Kiron, Pamela Kirk Prentice and Renee Boucher Ferguson
Digital Marketing
The Problem With Online Ratings
Consumer trust in online ratings may be misplaced, according to recent research.
Sinan Aral
Emerging Markets
How to Compete in China’s E-Commerce Market
Some well-known companies have stumbled in e-commerce in China. To succeed requires new thinking.
Xin Wang and Z. Justin Ren
Social Business Metrics
Online Reputation Systems: How to Design One That Does What You Need
Chrysanthos Dellarocas
Technology Implementation
How to Profit From a Better Virtual Customer Environment
Satish Nambisan and Priya Nambisan
Digital Business
How to Plan E-Business Initiatives in Established Companies
A new planning process, tested at established companies, puts e-business into perspective and helps make it manageable.
Amit Basu and Steve Muylle
Digital Marketing
3 Critical Issues in Internet Retailing
Managing returns, structuring the physical distribution network and deploying product inventories are all key.
Timothy M. Laseter, Elliot Rabinovich, Kenneth K. Boyer and M. Johnny Rungtusanatham
Quality & Service
How Do Customers Judge Quality in an E-tailer?
Joel E. Collier and Carol C. Bienstock
Analytics & Performance
Double Agents
INTELLIGENCE: RESEARCH BRIEF: Assessing the role of electronic product-recommendation systems.
Gerald Häubl and Kyle B. Murray
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