While livestreamed shopping is booming in China, it has struggled to take off in the West.
Companies that change processes to facilitate organizational learning with AI realize the biggest business value.
Sam Ransbotham, Shervin Khodabandeh, David Kiron, François Candelon, Michael Chu, and Burt LaFountain
Co-op advertising lags behind consumers’ and marketers’ needs — here’s how it needs to change.
MIT SMR Connections
Satish Nambisan and Priya Nambisan
A new planning process, tested at established companies, puts e-business into perspective and helps make it manageable.