Influencer marketing offers a big return when done right. But many companies are doing it wrong.
Online and off-line customer conversations about your brand require separate marketing strategies.
Brad Fay, Ed Keller, Rick Larkin, and Koen Pauwels
Subscription e-commerce uses AI to offer personalized, low cost, convenient products. It’s working.
Jay I. Sinha, Thomas Foscht, and Thomas T. Fung
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