Social listening — analyzing what consumers say on social media — can serve as a treasure hunt map.
Pedro Yip and Vincent Blaclard
One university president doesn’t feel colleges adequately prepare students to join the workforce in today’s digital era but cites one way his institution is helping its student body.
Santa Ono (University of British Columbia), interviewed by Gerald C. Kane
For companies, the social media behavior of employees represents both an opportunity and a risk.
Marie-Cécile Cervellon and Pamela Lirio
To calculate ROI accurately, you need to estimate the fraction of profits attributable to the investment.