Fall 2006
Volume 48, Issue # 1


Is Creativity a Foreign Concept?

  • Research Highlight
  • Read Time: 3 min 

William W. Maddux, assistant professor of organizational behavior at INSEAD and Adam D. Galinsky, associate professor of management and organization at Northwestern’s Kellogg School of Management, conducted four studies of students placed in situations requiring creative insights.



The Outsourcing Compulsion

  • Opinion & Analysis
  • Read Time: 16 min 

The colonization of American manufacturing by distributors has pushed U.S. companies overseas.


How Companies Can Avoid a Midlife Crisis

  • Research Feature
  • Read Time: 27 min 

Executives can avert the seemingly inevitable decline of many mature corporations by viewing their organization as a portfolio of business opportunities at various life cycle stages.



Understanding the Dynamics of Value-Driven Variety Management

  • Read Time: 20 min 

As businesses add more and more products to their portfolios, they face diminishing returns on variety and more costs in bringing their products to market.1 As a result, managers must balance the costs and benefits of variety in determining their product line-ups. Experiences at Hewlett-Packard Co.



The Fundamental Dimensions of Strategy

  • Research Feature
  • Read Time: 12 min 

A truly strategic decision occurs only at the nexus of three organizational considerations — where it adds value, how it handles and employs imitation and how it defines its perimeter.


Benefiting from Rivals’ Breakthroughs

  • Opinion & Analysis
  • Read Time: 4 min 

Common sense would dictate that a competitor’s breakthrough is bad news for a company. But the company’s investors might think otherwise. Anita M. McGahan, Everett W. Lord Distinguished Faculty Scholar and professor at Boston University’s School of Management, and Brian S. Silverman, J.R.S.