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Spring 2007
Volume 48, Issue # 3

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Beyond Enterprise 2.0

  • Interview
  • Read Time: 19 min 

You can bank on a tenfold improvement in the cost and capability of collaboration technologies over the next five years. What will your organization do with that?

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Weakness or Opportunity

  • Read Time: 3 min 

Some weaknesses can be addressed with proper effort and resources, while others simply cannot be changed.

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Finding the Right Job For Your Product

  • Opinion & Analysis
  • Read Time: 34 min 

Most companies segment their markets by customer demographics or product characteristics and differentiate their offerings by adding features and functions. But the consumer has a different view of the marketplace. He simply has a job to be done and is seeking to “hire” the best product or service to do it. Marketers must adopt that perspective.

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In Praise of Resource Constraints

  • Research Highlight
  • Read Time: 7 min 

Limitless material resources are not only unavailable most of the time, they may actually be a hindrance. And remaining lean and mean can often be a blessing.

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Navigating a Path to Smart Growth

  • Research Feature
  • Read Time: 22 min 

Not all growth is good. An analysis of Fortune Global 500 companies shows that the businesses that grew within the limits of their growth corridors performed far better than others -- even those that grew faster.

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Improving the Performance of Top Management Teams

  • Research Feature
  • Read Time: 19 min 

Differences in organizational values within of a top management team can impair how the group functions, with perceived differences having much larger repercussions than real ones.

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