Corporate Reputation

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How Much Does a Company’s Reputation Matter in Recruiting?

When it comes to recruiting, few studies examine the degree to which a company’s social reputation or other aspects of its reputation are more or less important than other, more utilitarian job choice factors. When a survey task simply asks people to rate the importance of a laundry list of job attributes such as corporate social responsibility, it hides the marginal value of each attribute to the potential employee. There is every indication it is not a case of one size fits all.

Image courtesy of Flickr user World Economic Forum.
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What Environmental Ratings Miss

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  • Read Time: 1 min 

Given the sparkle that environmental rankings lend to high-ranking companies, they should take into account a business’s advocacy activities to influence environmental regulation in addition to the business’s internal operations, argue Auden Schendler of the Aspen Skiing Company and Michael Toffel of Harvard Business School.

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The Nonmarket Strategy System

Why do some well-formulated competitive strategies run into roadblocks or end up being stalled by government inaction? Why do some strategies produce unintended consequences inconsistent with a company’s core values? Why are strategies sometimes criticized by the public and threatened by government action? The causes of these problems are frequently

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