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New MIT Sloan Management Review App

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MIT SMR announces the launch of its new app, available for both iOS and Android devices, effective with the Spring 2014 issue. The app features all the magazine content from each issue in a format tailored to a tablet or smartphone.  Features include an easy-to-access table of contents, zoom-in exhibits and sidebars, instant-read footnotes with no scrolling, sharing tools and downloading for offline reading.

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Is the Mobile Web Changing Your Purchasing Behavior?

MIT Sloan Professor Duncan Simester Has your smartphone changed how you make buying decisions? If so, you're not alone, according to an interesting presentation that MIT Sloan School Professor Duncan Simester gave as part of an MIT Sloan Executive Education course this past summer.

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What Hooks M-Commerce Customers?

By some estimates, today's 533 million Internet users will mushroom to over 1.4 billion by 2007 — a vast potential market for e-commerce-savvy companies. Favorably inclined toward expanding their online access to goods and services, these users are steadily migrating to wireless technology, such as data-enabled cell phones.

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