Investing in a recession

Some companies pursue growth despite a recession –and there’s a theory behind that.

Reading Time:


Like what you’re reading?
Join our community

5 free articles per month, $6.95/article thereafter, free newsletter.

$89 $45/Year

Unlimited digital content, quarterly magazine, free newsletter, entire archive.

Sign me up

BusinessWeek this week highlights a number of companies that are pursuing growth despite the recession — including Inditex (owner of clothing retailer Zara), Procter & Gamble, and small entrepreneurial businesses such as JustAnswer.  For more on the theory behind investing in a downturn, see the new version of  “The Risk of Not Investing in a Recession” by Pankaj Ghemawat. It’s a classic MIT Sloan Management Review article that was updated in the Spring 2009 issue — and also included in our  “Downturn Manifesto” special report.


More Like This

Add a comment

You must to post a comment.

First time here? Sign up for a free account: Comment on articles and get access to many more articles.

Comment (1)
Investing in a recession | Money Management Today
[...] in a recession  Improvisations » Investing in a recession « MIT Sloan Management … By Martha E. Mangelsdorf  For more on the theory behind investing in a downturn, see the new [...]