Interviews with 100 CMOs reveal common challenges in designing marketing organizations, as well as ways to address them.
Companies from Zoom to Slack lean on the product itself to find customers and convert them to paying.
Barry Libert and Thomas H. Davenport
Unit economics can help entrepreneurs determine if scaling their business will make it profitable.
Ramon Casadesus-Masanell, Dóra Horváth, and S. Ramakrishna Velamuri
Reframing your B2B company as a business-for-business company can boost revenues, customer retention, and worker morale.
Sergio Restrepo and Efosa Ojomo
In a business model based on an entrepreneur’s identity, company leaders may need to reassess who they are to respond to disruption.
Eliana Crosina, Miruna Radu-Lefebvre, Vincent Lefebvre, Ulla Hytti, and Alisa Jno-Charles
Amit Shah, president of 1-800-Flowers, explains why lifelong learners are the best technical talent.
Sam Ransbotham and Shervin Khodabandeh
Leaders need to examine their core beliefs if they want to prosper in a COVID-19 world.
Lanham Napier, Barry Libert, and K.D. de Vries
Companies and leaders must strive to build business models using three key components for growth.
Lanham Napier, Jim Curry, Barry Libert, and K.D. de Vries
There are four common misconceptions that leaders often succumb to when thinking about disruptive innovation.
Scott D. Anthony, Michael Putz, and Paul Michelman
The world’s unbanked populations represent a compelling social need and a tremendous economic opportunity.
Chandra Mohan Malladi and Libby McDonald
Swarm systems draw input from individuals and use algorithms to optimize system performance in real time.
Mark Purdy, Ray Eitel-Porter, and Max Klymenko
This guide from MIT SMR Connections and AWS takes leaders from strategy to a technology plan.