Growth Strategy

Companies that want to launch a B2B marketplace face a choice: own the platform, spin it off, or create a startup.

Chinese companies’ place-based strategies for international expansion offer lessons for businesses worldwide.

This issue of MIT SMR focuses on the leadership qualities that enable both their businesses and employees to grow.

As companies proceed through the business life cycle, they need to adapt their strategies to fit the stage they’re in.

Companies are best served by a CMO whose skills and knowledge align with their needs at their particular growth stage.

No one can predict the future, but modularizing core capabilities can prepare companies to be ready for the unexpected.

Researchers share a three-part approach to help leaders of digital health platforms manage and scale their businesses.

Interviews with 100 CMOs reveal common challenges in designing marketing organizations, as well as ways to address them.

The summer 2023 issue of MIT Sloan Management Review examines risk, disruption, AI, finance strategy, and equity.

Companies from Zoom to Slack lean on the product itself to find customers and convert them to paying.

The spring 2022 issue of MIT SMR focuses on how companies use KPIs to measure performance. Plus: What happy, rude, or activist employees bring to the table; strategic thinking for uncertain times.

Unit economics can help entrepreneurs determine if scaling their business will make it profitable.

Reframing your B2B company as a business-for-business company can boost revenues, customer retention, and worker morale.

In a business model based on an entrepreneur’s identity, company leaders may need to reassess who they are to respond to disruption.

New research on retail profitability, the promise of platform-based business models, and retraining employees to meet revised strategic priorities.

There’s power in integrating subscription-based software, platform marketplaces, and machine learning.

Amit Shah, president of 1-800-Flowers, explains why lifelong learners are the best technical talent.

Conventional thinking says platforms must scale fast, but that can be unwise in the face of regulatory risk.

Recommendation engines promise to revolutionize how customers buy and employees work.

Leaders need to examine their core beliefs if they want to prosper in a COVID-19 world.