Growth Strategy

Companies from Zoom to Slack lean on the product itself to find customers and convert them to paying.

The spring 2022 issue of MIT SMR focuses on how companies use KPIs to measure performance. Plus: What happy, rude, or activist employees bring to the table; strategic thinking for uncertain times.

Unit economics can help entrepreneurs determine if scaling their business will make it profitable.

Reframing your B2B company as a business-for-business company can boost revenues, customer retention, and worker morale.

In a business model based on an entrepreneur’s identity, company leaders may need to reassess who they are to respond to disruption.

New research on retail profitability, the promise of platform-based business models, and retraining employees to meet revised strategic priorities.

There’s power in integrating subscription-based software, platform marketplaces, and machine learning.

Amit Shah, president of 1-800-Flowers, explains why lifelong learners are the best technical talent.

Conventional thinking says platforms must scale fast, but that can be unwise in the face of regulatory risk.

Recommendation engines promise to revolutionize how customers buy and employees work.

Leaders need to examine their core beliefs if they want to prosper in a COVID-19 world.

Developing AI-enabled business models, managing corporate social responsibility, and growing digital ecosystems.

Companies and leaders must strive to build business models using three key components for growth.

There are four common misconceptions that leaders often succumb to when thinking about disruptive innovation.

The world’s unbanked populations represent a compelling social need and a tremendous economic opportunity.

Swarm systems draw input from individuals and use algorithms to optimize system performance in real time.

Companies looking to become market leaders face two challenges: getting ahead — and staying there.

This guide from MIT SMR Connections and AWS takes leaders from strategy to a technology plan.

Platform markets are suddenly all the rage with B2B companies. And for good reason.

MIT SMR takes a look at whether disruptive market forces necessarily doom some players to failure.