Given the lousy global economy, it may come as a surprise that corporate commitments to sustainability-driven management have actually strengthened over the last year. Almost 60% of companies say that their investments increased in 2010.
That’s one of the findings in our new Sustainability & Innovation survey of global corporate leaders, a collaborative study by The Boston Consulting Group and MIT Sloan Management Review. Read the report online. Other findings:
- One cohort of organizations is expanding its commitments far more aggressively than others, and a gap has emerged between these sustainability strategy leaders (what we call “embracers”) and laggards (what we call “cautious adopters”).
- Branding is a motivator: respondents from both types of companies said they recognize the brand-building benefits of developing a reputation for being sustainability-driven.