Big Idea: Competing With Data & Analytics

Papers from Collective Intelligence 2012 Conference Now Online

Full text of papers presented at last week’s Collective Intelligence 2012 conference at MIT are now online and available for downloading.

Reading Time: 2 min 

Competing With Data & Analytics

How does data inform business processes, offerings, and engagement with customers? This research looks at trends in the use of analytics, the evolution of analytics strategy, optimal team composition, and new opportunities for data-driven innovation.
More in this series

Dhiraj Murthy, an assistant professor of sociology and founder/director of the Social Network Innovation Lab at Bowdoin College, was among the presenters at last week’s Collective Intelligence 2012 conference.

Image courtesy of Bowdoin College’s Social Network Innovation Lab.

Familiar examples of collective intelligence such as the vastness of user-generated Wikipedia and the way Google has collected web pages to answer user queries “are not the end of the story but just the beginning” writes MIT Sloan’s Thomas Malone.

Malone co-chaired the Collective Intelligence 2012 conference, which was held last week at MIT. His co-chair was Luis von Ahn, an assistant professor in School of Computer Science at Carnegie Mellon. The goal of the conference was to review papers about behavior that is both collective and intelligent and to lay the groundwork for forming a new interdisciplinary field to explore these kinds of intelligence. Malone is director of the MIT Center for Collective Intelligence.

Presenters and attendees tweeted about the events at Twitter hashtag #ci2012, noting that 104 papers were submitted for consideration and 18 selected for presentation. Additional papers were listed as poster papers and plenary abstracts. Full text of all the papers went online during the conference.

Here are the titles and authors of the papers that were presented:

Visualizing Collective Discursive User Interactions in Online Life Science Communities (Dhiraj Murthy, Alexander Gross, Stephanie Bond)

Analytic Methods for Optimizing Realtime Crowdsourcing (Michael S. Bernstein, David R. Karger, Robert C.

Competing With Data & Analytics

How does data inform business processes, offerings, and engagement with customers? This research looks at trends in the use of analytics, the evolution of analytics strategy, optimal team composition, and new opportunities for data-driven innovation.
More in this series

Tags:

More Like This

Add a comment

You must to post a comment.

First time here? Sign up for a free account: Comment on articles and get access to many more articles.

Comments (3)
fashionjunquee
Considering the possibilities of the growth of Collective Intelligence vs. Collective Stupidity in societies is a fascinating ponderance...and one I fear isn't a versus situation, but more of a growing intellectual divide in the population.

In terms of marketing, there is a new movement being pioneered by Eben Pagan called Emotional Intelligence.  The concept is the centerpiece of his newest course, Guru Product Blueprints, where he discusses at length the positioning of a client's Emotional Needs over his Informational Needs in order to create better products and forge better relationships in business.  

In Pagan's opinion the collective intelligence of consumers is growing and he believes that this is why gearing products and communications should be more focused on what he calls Emotional Intelligence, but what really seems to be more closely related to empathy.  It's an interesting take on the modern market, and given Pagan's massive success track record in the world of internet marketing, one that should be seriously researched and considered.
Motivational Misalignment « Information Ashvins
[...] was there for the first Collective Intelligence Conference and it was rather inspiring and much more interdisciplinary than I have been to before.  The [...]
The Inaugural Collective Intelligence Conference » CCC Blog
[...] Dan Goldman, Eli Shechtman, Lihi Zelnik-Manor)See them all here.According Malone, as quoted in a a MIT press story about the conference:“Collective intelligence (CI) is an emerging interdisciplinary field that overlaps with many [...]