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If a company is committed to addressing societal problems, can that benefit its business performance? Harvard Business School professor Rosabeth Moss Kanter thinks so.
Kanter explained why, in an interview published recently in Business Insight, MIT Sloan Management Review’s collaboration with The Wall Street Journal. Kanter said:
“Think of it as embedding a wider look at society into every aspect of operations and using that to drive the business strategy. That’s a way companies can find new opportunities for growth and for innovation — which always stems from unmet needs and unsolved problems in underserved markets. And it’s a way to motivate people and supercharge the organization with energy and commitment in tough times.”