Crack the code on customer priorities and profit models first —then digitize.
User innovation communities present a great advantage over manufacturer-centered development systems.
Eric von Hippel
Howard Anderson, Scott Lawin, Vernon Lobo, Craig London and Russell Siegelman
Vijay Govindarajan and Anil K. Gupta
Two new studies reveal that successful CRM systems go beyond sales, marketing and customer service.
The trade-off between reliability and customization in goods and services.