Professor Schilling’s research focuses on innovation and strategy in high-tech industries, such as smartphones, video games, pharmaceuticals, biotechnology, electric vehicles, and renewable energies. She is particularly interested in platform dynamics, networks, creativity, and breakthrough innovation. Her textbook, Strategic Management of Technological Innovation (now in its fifth edition), is the No. 1 innovation strategy text in the world.
|A hard Brexit will have a significant negative impact on many businesses, even if they do not have a U.K. or European presence.||Strongly Agree||10||“A hard Brexit is going to be disruptive to a wide range of value chains, and those value chains extend well beyond the U.K. The economy is a tightly interdependent ecosystem. To consider the full impact, we have to look up and down the supply and distribution channels and consider who else they are connected to. Consumer spending power in the U.K. will also be affected.”|
|In the next five years, the blockchain will have a transformative effect on finance in emerging markets.||Neither Agree nor Disagree||5||“I think we are in an era of design substitution in financial technology. I think we will definitely see transformative changes, but it’s too soon to know whether those changes will be in the form of blockchain.”|
|Amazon’s new $15 per hour minimum wage will force other companies to follow suit.||Strongly Disagree||10||“First, Amazon is not the largest employer in any state (Walmart, by contrast, is the largest employer in 22 states). Second, Amazon’s employment is geographically consolidated in each market, which means it doesn’t really compete for employees against more decentralized employers like Walmart, other retail, fast food chains, etc.”|
|Restrictions on skilled immigration will cause US firms to to shift more operations overseas.||Agree||10||“It will definitely increase labor costs and create skilled labor scarcity in some industries. For some firms, the efficient option will be to create (or expand) operations outside of the U.S.”|
|Uber has to develop self-driving cars in the next 10 years in order to remain viable.||Disagree||8||“(a) Technologies that require multiple stakeholders to cooperate (e.g., manufacturers, regulators, insurers, customers) can take a long time to diffuse, and (b) Uber doesn’t have to do the development.”|
|A trade war will be more disruptive to business than to consumers.||Strongly Agree||10||“Firms often face switching costs to change suppliers (e.g., specialized components, contracting costs, etc.) Consumers usually have multiple alternatives and lower switching costs.”|
|Concern over consumer privacy will fundamentally limit businesses’ ability to use big data.||Disagree||8||“There are many types of data that will not raise privacy concerns.”|