Data-Driven Marketing

Data best supports marketing when researchers fully understand what they want to measure and how.

MIT professor Munther Dahleh proposes a marketplace for data that bases the cost of data on the financial value it generates

MIT Sloan Management Review’s first annual cross-industry survey of senior executives in collaboration with Google offers insight into organizations’ use of key performance indicators in the digital era.

Sports analytics leaders are now using data to understand fans as well as they know their players.

MIT SMR hosts a Twitter chat on analytics and customer service on March 1, 2018, at 11 a.m. EST #MITSMRChat.

The key lessons learned by Sprint, Bayer and Tapestry in implementing data-driven strategies.

Retailers need to understand how website features and advances in AI affect consumer behavior.

Marketers need a holistic data and analytics approach to deliver personalized customer experiences.

South Africa’s Nedbank uses analytics to help its clients reassess their customer relationships.

Entravision, a Spanish-language media company, transformed its business model using big data.