Collisions between innovators and existing players are forcing executives to rethink their strategy.
Companies already use data to make marketing decisions. Will deep learning enable a leap forward?
Glen Urban, Artem Timoshenko, Paramveer Dhillon, and John R. Hauser
Brands must focus on what their customers have in common — not what makes them different.
How should organizations approach strategic decision-making?
Northwestern Mutual has found that KPIs are necessary for the future of marketing.
Aditi Javeri Gokhale
Data best supports marketing when researchers fully understand what they want to measure and how.
Ken Faro and Elie Ohana
MIT professor Munther Dahleh proposes a marketplace for data that bases the cost of data on the financial value it generates
Munther Dahleh, interviewed by Elizabeth Heichler
MIT Sloan Management Review’s first annual cross-industry survey of senior executives in collaboration with Google offers insight into organizations’ use of key performance indicators in the digital era.
Michael Schrage and David Kiron
Sports analytics leaders are now using data to understand fans as well as they know their players.
MIT SMR hosts a Twitter chat on analytics and customer service on March 1, 2018, at 11 a.m. EST #MITSMRChat.
Marketers need a holistic data and analytics approach to deliver personalized customer experiences.