Green Marketing

Research reveals eight types of consumers, whose commitment to and willingness to pay for sustainable products varies.

How companies can take advantage of the vast commercial opportunity presented by customer demand for sustainable solutions.

Goods made from reused materials are more appealing when customers are primed to spin a narrative about their history.

Strategists weigh in on whether socially responsible mutual funds are just hype or real solutions to societal issues.

With 435 labeling programs globally, companies need to be smart when picking one for their products.

Some managers in our 2012 global executive survey are seeing profits from their sustainability-related activities.