Global Strategy
Are You Giving Globalization the Right Amount of Attention?
Too little attention from head office executives can cause problems in global operations.
Multinational Companies
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Culture
On the Rocky Road to Strong Global Culture
It’s not easy to build a strong culture worldwide. “Cultural hubs” beyond headquarters can help.
Orly Levy, Sully Taylor and Nakiye A. Boyacigiller
Innovation in emerging economies
New research sheds light on factors that affect innovation in emerging markets.
Global Strategy
How to Win in Emerging Markets
Asia, Latin America and Eastern Europe are delivering strong revenue and profit growth.
Satish Shankar, Charles Ormiston, Nicolas Bloch, Robert Schaus and Vijay Vishwanath
Global Strategy
The Consequences of China’s Rising Global Heavyweights
Orit Gadiesh and Till Vestring
Organizational Behavior
Being in the “Out” Crowd
Why do some subsidiaries become isolated — and does it matter?
Alden M. Hayashi
Global Strategy
Creating Sustainable Local Enterprise Networks
David Wheeler, Kevin McKague, Jane Thomson, Rachel Davies, Jacqueline Medalye and Marina Prada
Marketing Strategy
The Global-Brand Advantage
Research indicates that buyers are more likely to perceive value in global brands.
Larry Yu
Global Strategy
The Myth of Globalization?
A new study finds that only a few large retail firms have a genuinely global presence.