Social Media Marketing

What brands stand for is shaped as much by the consumers who adopt them as the marketers behind them.

Recent research shows that social media influencers with small audiences can deliver big payoffs for brands.

Recent research finds that influencers with fewer followers have higher engagement than those with higher counts.

Savvy companies recognize that, with their support, employee-creators could become their best social media assets.

To reach Gen Z’s media-savvy digital natives, your marketing strategy needs to change.

MIT Sloan’s Sinan Aral discusses social media as a marketing tool that can have a positive impact — if used ethically.

Influencer marketing offers a big return when done right. But many companies are doing it wrong.

Are the benefits of data sharing with platforms worth the long-term price?

Online and off-line customer conversations about your brand require separate marketing strategies.

To reach millennials, companies are turning to social media micro-influencers as brand ambassadors.

Subscription e-commerce uses AI to offer personalized, low cost, convenient products. It’s working.

Companies need to focus more on the people already invested in the brand, says the president and COO of Sprinklr.

The Holy Grail of modern online marketing is video content that “goes viral.” So how does it happen?