Sustainability
The Myth of the Sustainable Consumer
Research reveals eight types of consumers, whose commitment to and willingness to pay for sustainable products varies.
Research reveals eight types of consumers, whose commitment to and willingness to pay for sustainable products varies.
How companies can take advantage of the vast commercial opportunity presented by customer demand for sustainable solutions.
This issue of MIT SMR focuses on analytics, the challenges of advancing artificial intelligence, and business strategy.
Companies serious about sustainability need to make a business case for investing in lobbying to advance climate policy.
Meaningful economic climate action requires not only regulation but commercial demand for sustainable finance.
U.S. employers are lagging at embedding sustainability into their organizations, new research shows.
Companies must develop the capacity to accurately assess the execution of purpose-driven strategies on ESG goals.
Strategists weigh in on whether socially responsible mutual funds are just hype or real solutions to societal issues.
Increasing visibility into supply chain practices takes work but can lead to new market opportunities.
Conventional ways of making strategy are inadequate amid uncertainty and complexity. Today, it requires moral purpose.
Most companies have not yet come to terms with what it means to be truly sustainable.
Digitalization and sustainability are both powerful trends. What happens when they merge?
U.S. corporations still have considerable incentive to move forward on their own climate plans.
MIT SMR and BCG’s 2017 sustainability research report offers eight lessons for sustainable business.
Interdependencies are key to resilient businesses.
The historic Paris climate change accord needs businesses’ support if it is to succeed.
A diverse network of stakeholders will help advance an SOI process aimed at solving public problems.
Companies from Apple to Unilever employ life-cycle assessment in their sustainability work and reap hidden benefits.
Trustworthy, transparent ratings of companies’ sustainability performance are becoming increasingly important in the global economy.
Sustainability reporting isn’t about being eco-friendly — it’s about managing business risks.