015-Technology-500

Spring 2002
Volume 43, Issue # 3

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01-Innovation-500

Don’t Just Relate — Collaborate

  • Opinion & Analysis
  • Read Time: 3 min 

While relationship marketing assumes that companiesrelate to customers, collaborative marketing requires that companieswork with customers to define, design and deliver value.

017-Innovation-500

The Elements of Platform Leadership

  • Research Feature
  • Read Time: 24 min 

You would think that a company like Intel, which in 2001 provided nearly 85% of the microprocessors for personal computers, would feel relatively secure. But companies holding the keys to popular technology don’t live in a vacuum.

017-Strategy-500

The Perils of Power

  • Research Highlight
  • Read Time: 2 min 

Fast-growing founder-run companies are more likely than other companies to need strong boards — and less likely to have them. That's the message of a study by Annette L. Ranft and Hugh M. O'Neill. The researchers looked at 91 U.S.

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015-Technology-500

Is Your E-Business Plan Radical Enough?

  • Opinion & Analysis
  • Read Time: 15 min 

During the dot-com frenzy of the late 1990s, most large, traditional companies scrambled to find successful e-business strategies to fight off the aggressive new challengers. Unsure of how to proceed, many turned over their Internet efforts to the CIO and the information-technology organization. In most cases, that was a mistake.

013-big-data-and-analytics-500

Pricing as a Strategic Capability

  • Research Feature
  • Read Time: 21 min 

The ability to set the right price at the right time, any time — the very definition of a pricing capability — is becoming increasingly important. Based on their work with dozens of companies, the authors explain how investments in human capital, systems capital and social capital come together to form a pricing capability that competitors will have a hard time imitating.

03-Leading-your-team-500

The Comparative Advantage of X-Teams

  • Research Feature
  • Read Time: 19 min 

Traditional teams are not faring well in today business environment because they are too inwardly focused and lack flexibility. The authors detail the high levels of performance of a new, externally focused team, the X-team and outline the five components of X-teams they have studied.

025-Innovation-500

The Evolution of the Organizational Architect

  • Research Feature
  • Read Time: 24 min 

After nearly two decades, technologists and strategists are still working out a productive alliance in the business world. Many companies accept that information technology enables their competitive edge, but their efforts to partner it with business are failing.

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020-Marketing-500

Managing the Total Customer Experience

  • Research Feature
  • Read Time: 14 min 

In recent years, managers have become increasingly aware of the need to create value for their customers in the form of experiences. Unfortunately, they have often proceeded as if managing experiences simply meant providing entertainment or being engagingly creative. The issue is far more complex than that.1

011-big-data-and-analytics-500

Maximizing Value in the Digital World

  • Research Feature
  • Read Time: 23 min 

The information age has created a host of digitized products — in the realms of software, databases, music, videos and electronic books — that can be produced and distributed with low variable costs, resulting in high gross margins.