Neeru Paharia et al.
New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations.
Blake Chandlee (Facebook), interviewed by Gerald C. (Jerry) Kane
As Facebook becomes adept in overlaying tiers of customer data, it’s delivering personalization on a mass media scale never seen before.
Marco Bertini and Oded Koenigsberg
For most companies, pricing has long been a sensitive, private affair. But what happens when you outsource some pricing choices to customers?