David R. Bell et al.
To thrive in today’s retail environment means reexamining how both information and products are delivered.
Neeru Paharia et al.
New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations.
Blake Chandlee (Facebook), interviewed by Gerald C. (Jerry) Kane
By overlaying tiers of customer data, Facebook is delivering personalization on a scale never seen before.