Featured Marketing Articles
Jay I. Sinha et al.
Subscription e-commerce uses AI to offer personalized, low cost, convenient products. It’s working.
Rebecca W. Hamilton et al.
Product features designed to attract new customers differ from features that retain customers.
Marie-Cécile Cervellon and Pamela Lirio
For companies, the social media behavior of employees represents both an opportunity and a risk.
October 3, 2016 | Bala Iyer, Andrew Burgert, and Gerald C. Kane
AI-driven interactions between customers and brands will soon be occurring more often. Messaging platforms such as Facebook Messenger and Slack will combine with AI to make sense of text — both conversational and written — and offer services in real time. Companies can prepare for this shift by choosing a platform, running experiments, and begin introducing AI to their customers today.
Research from MIT’s Initiative on the Digital Economy offers new insights into platform markets and network effects.
Mark Lee Hunter et al.
The rise of stakeholder-controlled media outlets complicates corporate crisis management strategies.
Marc Grainer et al.
Customers are unsatisfied with complaint handling despite years of effort. A new approach is needed.
A new data tool from South Africa’s Nedbank helps its clients understand their customers better.
February 23, 2016 | Lior Zalmanson and Gal Oestreicher-Singer
Content websites can more readily convert site visitors into paying customers by prompting visitors to gradually increase their social engagement with the site — using a concept the authors call the “ladder of participation.” This means thinking strategically about using site engagement to improve conversion. It also means taking an active role in encouraging users to climb the ladder of participation and move quickly up its rungs.
Data-Driven Sales and Marketing
H. James Wilson et al.
How human vigor and algorithmic rigor are joining forces in the sales function.
Andy Frawley (Epsilon), interviewed by Sam Ransbotham
With the explosion of new technologies comes a new universe of data — and Epsilon is helping businesses navigate it.
Christian Schulze et al.
There is no one-size-fits-all strategy for social media marketing. Instead, companies need to tailor campaigns to fit their products.