Marketing
Why It’s Good for Business When Customers Share Your Values
Sharing values with customers builds loyalty and can be a valuable differentiator in competitive markets.
Daniel Aronson
Most Recent Insights from MIT SMR
Customers
Making Magic With Gen AI: Capital One’s Prem Natarajan
Sam Ransbotham and Shervin Khodabandeh
More Marketing Insights from MIT SMR
Digital Marketing
Micro Utility With Gen AI: Shopify’s Miqdad Jaffer
On the Me, Myself, and AI podcast, Miqdad Jaffer explains how Shopify is using generative AI to empower entrepreneurs.
Sam Ransbotham and Shervin Khodabandeh
Marketing Strategy
The End of Averages for Marketing Budgets
What’s this year’s average marketing budget? Bad question: That figure misleads marketers who want to benchmark spending.
Nader Tavassoli and Christine Moorman
Customers
Marketing With Generative AI: Harvard Business School’s Ayelet Israeli
On the Me, Myself, and AI podcast, Harvard Business School’s Ayelet Israeli discusses AI’s customer research potential.
Sam Ransbotham and Shervin Khodabandeh
Marketing Strategy
Why Text-to-Image AI Requires a New Branding Mindset
Consumers and top brands are cocreating campaigns using generative AI tools. Are you ready to manage the opportunity?
Andrés Gvirtz and Oguz A. Acar
Customers
Can Friction Improve Your Customers’ Experiences?
When e-commerce sites make buying quick and easy, they could be missing out on deepening customer relationships.
Marco Bertini et al.
Organizational Structure
Design Your Marketing Organization to Fit Your Company’s Growth Stage
Interviews with 100 CMOs reveal common challenges in designing marketing organizations, as well as ways to address them.
Kimberly A. Whitler and Jonathan Metrick
Content Provided By Deloitte
Survey: Most Companies Fall Short of Margin Targets
A new Deloitte study says most companies surveyed report falling short of their margin goals.
Raed Masoud and Mauricio Garza, Deloitte Consulting LLP
Content Provided By Google
The Next Education Frontier: Fueling Enrollments via International Expansion
U.S. colleges hoping to boost enrollments should recruit internationally, a Google-GWI survey says.
Lesley Chou and Patricia Velázquez, Google
Skills & Learning
Learning From and With AI: Duolingo’s Zan Gilani
On the Me, Myself, and AI podcast, Duolingo’s Zan Gilani shares how AI personalizes the language app and motivates users.
Sam Ransbotham and Shervin Khodabandeh
Sustainability
Do Consumers See Your Business as a Force for Good?
A study finds that U.S. consumers believe businesses could positively impact society but fall short in sustainability.