C. Whan Park et al.
Research suggests that a good corporate logo can have a positive effect on customer commitment.
Dante M. Pirouz et al.
The Holy Grail of modern online marketing is video content that “goes viral.” So how does it happen?
Carlos Dominguez (Sprinklr) interviewed by Gerald C. Kane
Companies need to focus more on the people already invested in the brand, says the president and COO of Sprinklr.