Social listening — analyzing what consumers say on social media — can serve as a treasure hunt map.
Pedro Yip and Vincent Blaclard
Companies already use data to make marketing decisions. Will deep learning enable a leap forward?
Glen Urban, Artem Timoshenko, Paramveer Dhillon, and John R. Hauser
Major makeovers should benefit — and be noticed by — those who buy a company’s products and services.
Thomas H. Davenport and Andrew Spanyi
Influencer marketing offers a big return when done right. But many companies are doing it wrong.
A successful pitch for AI must overcome economic, technical, political, and cultural hurdles.
P.V. Kannan and Josh Bernoff
Chatbots aren’t replacing human customer service agents — they’re making them more efficient.