Marketing

Winning CXOs shape experiences that boost business outcomes by debunking myths about customer desires with real data.

Companies are best served by a CMO whose skills and knowledge align with their needs at their particular growth stage.

MIT Sloan Management Review’s summer 2024 issue highlights ways to better support customers, partners, and employees.

Recent research finds that influencers with fewer followers have higher engagement than those with higher counts.

Selling value requires more than quantifying benefits. It demands a deep commitment to collaborating with customers.

Savvy companies recognize that, with their support, employee-creators could become their best social media assets.

Struggling physical stores can draw in customers by offering in-store experiences that online shopping can’t replicate.

On the Me, Myself, and AI podcast, Stitch Fix’s Jeff Cooper explains how generative AI enables employees to gain more efficiencies while still connecting with customers.

New research shows where marketers are seeing gains from AI and how to speed up payoffs.

The dueling fortunes of two hot sauce companies demonstrate the power of strategic diversification.

On the Me, Myself, and AI podcast, Jackie Rocca explains how Slack uses artificial intelligence to relieve user pain points.

These five steps can help you burnish your employer brand and meet the challenge of talent acquisition.

Sharing values with customers builds loyalty and can be a valuable differentiator in competitive markets.

Use evidence-based criteria to decide when to drop unprofitable customers in order to better serve your profitable ones.

On the Me, Myself, and AI podcast, Capital One’s Prem Natarajan explains AI’s role in enhancing the customer experience.

Brands and retailers should be thinking more expansively about where they engage with customers to sell their products.

MIT Sloan Management Review’s winter 2024 issue includes strategies for better engagement with employees and customers.

This issue of MIT SMR focuses on sustainability, customer and employee engagement, and strategic planning.

On the Me, Myself, and AI podcast, Miqdad Jaffer explains how Shopify is using generative AI to empower entrepreneurs.

What’s this year’s average marketing budget? Bad question: That figure misleads marketers who want to benchmark spending.