Marketing

Transformation success requires moving beyond “digital IQ” by linking employee ability to performance outcomes.

Strategy experts weigh in on the macroeconomics of using AI technology to match people to presents.

Experts consider whether charging for user verification will lead to increased user engagement and trust on Twitter.

Before investing in products touting business insights from brain research, managers must understand how they fall short.

Once leaders address their company’s historical transgressions, they can work to create a more positive legacy.

Wayfair’s CTO describes how the e-commerce retailer uses AI and machine learning to support customers and manage risk.

Learn how to reassure students about the value of higher-ed investments even in uncertain times.

Research shows that retail and CPG companies are optimistic about investments in CX technology.

Data science leader Khatereh Khodavirdi discusses how PayPal uses AI and machine learning for customer personalization.

Survey findings: Latin American companies need to enhance CX quality and improve use of analytics.

Orangetheory Fitness members get the most out of their group workouts with some help from both AI and human coaches.

A global survey finds that many EMEA-based companies need to improve customer-experience quality.

This issue of MIT SMR focuses on customer relationships and their connection to innovation and value.

Better-informed decisions on customer relationship conversion, leverage, and defense can drive revenue and lower costs.

Determining whether entrepreneurship is right the right path for you requires preparation and introspection.

L’Oréal’s Stéphane Lannuzel discusses artificial intelligence’s role in technology innovation in the beauty industry.

Goods made from reused materials are more appealing when customers are primed to spin a narrative about their history.

CMOs and their marketing teams are well positioned to help companies build a brand that attracts and retains top talent.

Companies’ approach to employee health should take into account the effects of social media use on workers’ well-being.

Having different social media identities for different sets of stakeholders is no longer possible.