Leaders can make smarter customer strategy decisions in turbulent times through sound economic and strategic thinking.
Two thought leaders discuss building strong banking, financial services, and insurance ecosystems.
Renée Richardson Gosline and K. Krithivasan
It takes deep commitment and involvement to develop a brand strategy that embraces racial justice.
Dipanjan Chatterjee and Nick Monroe
Latia Curry outlines the steps a brand should take to communicate their values to customers.
Latia Curry and Elizabeth Heichler
While livestreamed shopping is booming in China, it has struggled to take off in the West.
Michael Wade and Jialu Shan
Companies can use an array of tactics to make sure that their data products inspire action — and create value.
Barbara H. Wixom and Gabriele Piccoli
Which retail customers will return to in-person shopping as the economy reopens — and why?
Jonathan Knowles, Patrick Lynch, Russell Baris, and Richard Ettenson
To make social platforms a more positive force, we must understand the phenomena that drive them.