Organizational Structure
Design Your Marketing Organization to Fit Your Company’s Growth Stage
Interviews with 100 CMOs reveal common challenges in designing marketing organizations, as well as ways to address them.
Marketing
Latest
Content Provided By Deloitte
Survey: Most Companies Fall Short of Margin Targets
A new Deloitte study says most companies surveyed report falling short of their margin goals.
Raed Masoud and Mauricio Garza, Deloitte Consulting LLP
Content Provided By Google
The Next Education Frontier: Fueling Enrollments via International Expansion
U.S. colleges hoping to boost enrollments should recruit internationally, a Google-GWI survey says.
Lesley Chou and Patricia Velázquez, Google
Skills & Learning
Learning From and With AI: Duolingo’s Zan Gilani
On the Me, Myself, and AI podcast, Duolingo’s Zan Gilani shares how AI personalizes the language app and motivates users.
Sam Ransbotham and Shervin Khodabandeh
Sustainability
Do Consumers See Your Business as a Force for Good?
A study finds that U.S. consumers believe businesses could positively impact society but fall short in sustainability.
Cynthia E. Clark
Marketing Strategy
The Myth of the Mainstream
In a polarized culture, market to your brand’s top supporters, who can help build your fan base among skeptics.
Marcus Collins
Managing Your Career
Amid Growing AI, Humanize Communication to Strengthen Relationships
Handwritten notes are a personalized approach to business communication that can help build stronger connections.
Cole Clark
Innovation Strategy
Balancing Valued Tradition With Innovation
Even iconic products need updates to stay relevant, but businesses can retain loyal customers while attracting new ones.
Giulia Cancellieri, Simone Ferriani, and Gino Cattani
Automation
Continuous Learning With AI: Aflac’s Shelia Anderson
On the Me, Myself, and AI podcast, Aflac’s CIO discusses tech hiring and the insurer’s use of artificial intelligence.
Sam Ransbotham and Shervin Khodabandeh
Customers
Bed Bath & Bankruptcy: Lessons for Senior Leaders
Bed Bath & Beyond’s bankruptcy exposes the perils of focusing on financials at the expense of customer value creation.
Jonathan Knowles, Russell Baris, B. Tom Hunsaker, and Richard Ettenson
Social Media
Trust and Fraud Detection at Scale: Instagram’s Stephanie Moyerman
Instagram’s Stephanie Moyerman discusses AI’s role in supporting social media safety on the Me, Myself, and AI podcast.
Sam Ransbotham and Shervin Khodabandeh
Customers
A New Way to Manage Customer Portfolios for Maximum Value
Shifting emphasis from customer lifetime value to customer portfolio lifetime value can drive future revenue and lower costs.
Fred Selnes, Michael D. Johnson, and Allison Ryder
Organizational Transformation
Why Digital Ability Trumps IQ
Transformation success requires moving beyond “digital IQ” by linking employee ability to performance outcomes.
Kimberly A. Whitler and F.D. Wilder
Customers
Does AI Help Reduce Wasteful Holiday Gifting?
Strategy experts weigh in on the macroeconomics of using AI technology to match people to presents.
MIT SMR Strategy Forum
Social Media
What Do Strategy Experts Think of Elon Musk’s Twitter Blue Policy?
Experts consider whether charging for user verification will lead to increased user engagement and trust on Twitter.
MIT SMR Strategy Forum
Customers
The Limits of Neuroscience in Business
Before investing in products touting business insights from brain research, managers must understand how they fall short.
Jared Cooney Horvath
Corporate Social Responsibility
Why Corporate Success Requires Dealing With the Past
Once leaders address their company’s historical transgressions, they can work to create a more positive legacy.
Sarah Federman and Judith Schrempf-Stirling
AI & Machine Learning
Digital First, Physical Second: Wayfair’s Fiona Tan
Wayfair’s CTO describes how the e-commerce retailer uses AI and machine learning to support customers and manage risk.
Sam Ransbotham and Shervin Khodabandeh
Content Provided By Google
Reassuring Students About Education’s Value in Uncertain Times
Learn how to reassure students about the value of higher-ed investments even in uncertain times.
Content Sponsored by SAS
Retail and CPG Customer Experience: Trends, Tech, and Takeaways
Research shows that retail and CPG companies are optimistic about investments in CX technology.