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At the intersection of platform strategy — where technology connects people, businesses, and resources to create an interactive ecosystem — and the Internet of Things lie both tremendous opportunity and significant hurdles. Yet IoT, a “worldwide platform of platforms,” offers an order of magnitude more power for companies who can capture its value.
Watch as Professor Marshall Van Alstyne, coauthor of Platform Revolution and a research scholar at the MIT Initiative on the Digital Economy, offers insights on how platform strategy and IoT combine to produce value for all players in the ecosystem, using his research and real-life examples.