Digital Marketing
Want to Build Intimacy With Customers? Get to Know Digital Campfires
Smaller, often more private and interactive online communities and platforms are reinventing the way brands and consumers connect.
Platforms & Ecosystems
Latest
Platforms & Ecosystems
Transforming From Traditional Competitor to Ecosystem Powerhouse
MIT Press author Ron Adner shares how organizations can think about building competitive advantage in new ways.
Ron Adner and Abbie Lundberg
Platforms & Ecosystems
Setting the Rules of the Road
Five building blocks of ecosystem governance help leaders create value and manage risk.
Ulrich Pidun, Martin Reeves, and Niklas Knust
Remote Work
The Best of This Week
Coworking benefits for remote teams, sharing value for ecosystem success, and becoming a better workplace ally.
The MIT SMR Editors
Platforms & Ecosystems
Sharing Value for Ecosystem Success
Ecosystem success requires that both leaders and followers avoid the trap of egocentric thinking.
Ron Adner
Platforms & Ecosystems
Leveraging Subscriptions and Marketplaces for Platform Success
Barry Libert, CEO of AIMatters, describes how subscription models and a platform-first mindset can help organizations define valuable new offerings for customers.
Barry Libert and Ally MacDonald
Platforms & Ecosystems
The Best of This Week
Data science success strategies, developing simple “no-code” apps, and independent contractors’ outsider advantage.
The MIT SMR Editors
Platforms & Ecosystems
Accelerate Digital Transformation With ‘No-Code’ Software Tools
No-code software development platforms enable nontechnical teams to create and deploy simple apps quickly.
Chris DeBrusk
Platforms & Ecosystems
Why Companies Must Embrace Microservices and Modular Thinking
Monolithic, highly interdependent organizations can become modular ones by embracing microservices.
Mark J. Greeven, Howard Yu, and Jialu Shan
Business Models
How to Win at the Platform Game
There’s power in integrating subscription-based software, platform marketplaces, and machine learning.
Barry D. Libert
Supply Chains & Logistics
Rethinking Industry’s Role in a National Emergency
The U.S.’s approach to its Strategic National Stockpile needs to be overhauled before the next pandemic. Here’s how.
ManMohan S. Sodhi and Christopher S. Tang
Platforms & Ecosystems
Interactive: The Workforce Ecosystem Perspective
Use this dashboard to benchmark your organization’s readiness to adopt a workforce ecosystem approach.
Platforms & Ecosystems
Learning, Engagement, and Empowerment: 1-800-Flowers’ Amit Shah
Amit Shah, president of 1-800-Flowers, explains why lifelong learners are the best technical talent.
Sam Ransbotham and Shervin Khodabandeh
Platforms & Ecosystems
Workforce Ecosystems
Our new report, “Workforce Ecosystems: A New Strategic Approach to the Future of Work,” describes how many organizations are recognizing that workforce ecosystems offer a productive approach to strategic workforce management.
Elizabeth J. Altman, Jeff Schwartz, David Kiron, Robin Jones, and Diana Kearns-Manolatos
Platforms & Ecosystems
The Best of This Week
Incremental platform scaling, ecosystem development for sustainable success, and competition in platform-based markets.
The MIT SMR Editors
Platforms & Ecosystems
Our Guide to the Spring 2021 Issue
In our new spring issue: platform-based ecosystems, blockchain, data failures, and misbehaving leaders.
MIT Sloan Management Review
Platforms & Ecosystems
Platform Scaling, Fast and Slow
Conventional thinking says platforms must scale fast, but that can be unwise in the face of regulatory risk.
Max Büge and Pinar Ozcan
Platforms & Ecosystems
How Healthy Is Your Business Ecosystem?
Use these metrics and red-flag indicators to boost your chances of business ecosystem success.
Ulrich Pidun, Martin Reeves, and Edzard Wesselink
Platforms & Ecosystems
Competing on Platforms
Doing business on giant internet platforms demands that companies rethink their competitive strategy.
Donato Cutolo, Andrew Hargadon, and Martin Kenney
Sustainability
The Four Fatal Mistakes Holding Back Circular Business Models
Incumbent manufacturing companies face four key challenges as they shift to circular business models.
Johan Frishammar and Vinit Parida
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