What to Read Next
Looking for new strategies for doing business in the recession? In the new edition of Business Insight, our collaboration with The Wall Street Journal, Martin S. Roth and Richard Ettenson suggest that Western companies would do well to consider strategies employed by companies from emerging markets — where economic volatility and constraints on consumer disposable income are commonplace. Note Roth and Ettenson:
“In Eastern Europe, South Africa and Latin America, managers look at tumultous times as a chance to implement bold, creative ideas, outflank rivals and boost their business.”
Another resource for recession-fighting ideas: MIT Sloan Management Review’s new special report on surviving — and thriving — during the downturn.