A new Boston Consulting Group study says brand marketing is increasingly critical for B2B success.
This Strategy Guide shares insights on AI use for strategic advantage and positive societal impact.
MIT SMR Connections
Great strategy addresses investor and consumer interests and also recognizes the value of nontraditional stakeholders.
B. Tom Hunsaker, Jonathan Knowles, Russell Baris, and Richard Ettenson
Front-line employees are uniquely aware of the early symptoms of coming change. Management should heed their insights.
Carsten Lund Pedersen
Three trends are reshaping global strategy and operations for the world’s largest companies.