Big Idea: Competing With Data & Analytics Research Highlight

Research Findings: Analytics as a Source of Business Innovation

In this webinar, MIT SMR authors Sam Ransbotham and David Kiron discuss why data governance is becoming more and more important to analytical innovators.

Sam Ransbotham and David Kiron Reading Time: <1 minute

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Competing With Data & Analytics

How does data inform business processes, offerings, and engagement with customers? This research looks at trends in the use of analytics, the evolution of analytics strategy, optimal team composition, and new opportunities for data-driven innovation.
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In this webinar, the authors of MIT Sloan Management Review’s new research report, “Analytics as a Source of Business Innovation,” shared the findings and insights from their research into the changing landscape for companies looking to embed data and analytics into their strategies, processes, and operations.

The research finds that the number of companies reporting a competitive advantage from analytics increased for the first time in four years. Several factors are behind this shift, including wider dispersion of analytics within companies as well as a stronger focus on specialized, innovative applications that have strategic benefits.

Topics

Competing With Data & Analytics

How does data inform business processes, offerings, and engagement with customers? This research looks at trends in the use of analytics, the evolution of analytics strategy, optimal team composition, and new opportunities for data-driven innovation.
More in this series

About the Authors

Sam Ransbotham is an associate professor in information systems at Boston College and guest editor at MIT SMR. David Kiron is the executive editor of MIT SMR’s Big Ideas Initiative.

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