Rethinking your strategy in a recession

In a downturn like this one, every company should — in some sense — think of itself as a new business, according to Harvard Business School’s Lynda Applegate.

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In an interesting new interview, Harvard Business School professor Lynda M. Applegate observes that in an economic downturn like this one, every company should — in some sense — think of itself as a new business. “This is a time of unprecedented opportunity to rethink offerings, markets, business processes, and organizational structure,” she notes in a Q&A interview published on the Harvard Business School Working Knowledge site.

One of Applegate’s suggestions? Look for opportunities that result from the disruption and change created by the downturn.

For more ideas about how to guide your business successfully through the recession, see the MIT Sloan Management Review’s special report on


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