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Behavioral economist Dan Ariely’s talk from the TED conference last month was recently posted online. In the first 4.5 minutes of it, Ariely (who wrote the best-selling book Predictably Irrational) addresses, through his own experience, a topic that is also quite relevant for innovators in an uncertain environment: the importance of testing assumptions through experiments.
- For more on Ariely’s ideas, read the interview with Ariely from the Winter 2009 issue of the MIT Sloan Management Review.
- For more on TED, read MIT Sloan Management Review executive editor Jimmy Guterman’s