The importance of testing assumptions
Behavioral economist Dan Ariely points out the importance of testing assumptions through experiments.
Behavioral economist Dan Ariely’s talk from the TED conference last month was recently posted online. In the first 4.5 minutes of it, Ariely (who wrote the best-selling book Predictably Irrational) addresses, through his own experience, a topic that is also quite relevant for innovators in an uncertain environment: the importance of testing assumptions through experiments.
- For more on Ariely’s ideas, read the interview with Ariely from the Winter 2009 issue of the MIT Sloan Management Review.
- For more on TED, read MIT Sloan Management Review executive editor Jimmy Guterman’s
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