Big Idea Competing With Data & Analytics

How are organizations leveraging data and analytics to increase operational efficiency, engage key stakeholders, and report on business successes? From 2010-2018, the Data and Analytics initiative investigated how technology enables competitiveness.

MIT SMR’s research employs global qualitative and quantitative methods to investigate how data is influencing business processes, offerings, and engagement with customers. It looks at trends in the use of analytics, the evolution of analytics strategy, optimal team composition, and new opportunities for data-driven innovation.

Latest

Analytics & Business Intelligence

Sports Analytics: The NFL Connects with Fans

The NFL’s CIO discusses the organization’s customer-focused approach to big data and analytics.

Michelle McKenna-Doyle (NFL), interviewed by Michael Fitzgerald

December 09, 2014

Analytics & Business Intelligence

Is Your Organization Ready for the Impending Flood of Data?

As sensors and computer-mediated transactions become universal, Google’s Hal Varian warns that organizations need to prepare for a flood of data.

Hal Varian (Google), interviewed by Sam Ransbotham

November 20, 2014

Data & Data Culture

Analytics Meets Mother Goose

If you think analytics is just about the math, you’re telling yourself the wrong story.

Michael Fitzgerald

November 20, 2014

Analytics & Business Intelligence

Catching Up with Scantily Clad Analytics Emperors

Stories of your competitors’ analytics prowess are probably overblown — so take steps to move forward now.

Sam Ransbotham

November 20, 2014

Analytics & Business Intelligence

Short on Analytics Talent? Seven Tips to Help Your Company Thrive

Companies are having a tough time finding the data scientists they need — but that doesn’t mean those projects need to halt altogether.

Sam Ransbotham

October 28, 2014

Analytics & Business Intelligence

At Amadeus, Finding Data Science Talent Is Just the Beginning

A company that wants to successfully use analytics needs to make sure its data scientists are fully integrated into business units.

Denis Arnaud, interviewed by Michael Fitzgerald

October 28, 2014

Data & Data Culture

Coming Soon: Doctors As Data Analysts

Kaiser’s John Mattison describes the data-driven healthcare system of the future — and says companies need to get in gear to meet its challenges now.

Michael Fitzgerald

October 21, 2014

Collaboration

When an IT Project “Goes Red”

Declaring that a project everyone is excited about is in trouble can be demoralizing. But it’s exactly what can turn things around.

Leslie Brokaw

October 09, 2014

Analytics & Business Intelligence

Why the Non-Superstar Might Be the Most Important Team Member

Hot shots get all the attention, but other team members can be the ones who make a group really tick.

Leslie Brokaw

October 01, 2014

Data & Data Culture

Analytical Value From Data That Cries Wolf

It’s never a good idea to assume your dataset is capturing all the information you need to make good decisions — but there are ways to mitigate uncertainty.

Sam Ransbotham

September 28, 2014