Marketing Strategy
The Long Tail of Social Media Influence
Recent research finds that influencers with fewer followers have higher engagement than those with higher counts.
Brief insights on emerging trends in management from the opening pages of MIT Sloan Management Review’s quarterly print magazine.
Recent research finds that influencers with fewer followers have higher engagement than those with higher counts.
GE Appliances president and CEO Kevin Nolan discusses differing approaches to management and innovation at GE and Haier.
Apply these techniques when crafting prompts for large language models to elicit more relevant responses.
Chairman and CEO Vicente Reynal explains why Ingersoll Rand extended equity ownership to all of its employees.
There’s a widespread belief that U.S. companies are increasingly choosing to deglobalize. But is that really happening?
A survey highlights generational differences in employees’ attitudes and expectations of business’s role in society.